The Digital Watermarking Alliance (DWA) is an international alliance of industry leading organizations that deliver valuable digital watermarking solutions to a broad range of customers and markets around the world. Members include ContentArmor, Irdeto, MarkAny, Media Science International, NexGuard, and Verimatrix. The mission of the DWA is to create awareness and promote the value of digital watermarking to content owners, industry, policy makers, and consumers.