Widevine Technologies Joins the Digital Watermarking Alliance

Widevine joins more than a dozen DWA members involved in commercializing innovative digital watermarking solutions

Los Angeles, Calif., Jan. 11, 2007 — The Digital Watermarking Alliance (DWA), an international group of industry leading companies involved in commercializing digital watermarking solutions, today announced the addition of Widevine Technologies to the industry organization.

Widevine Technologies is a leading provider of content protection and forensic watermarking solutions for telco, internet, mobile, cable and satellite service providers worldwide. Its patented Widevine Mensor solution invisibly watermarks content at multiple points in a video distribution network and employs session-based watermarks in real-time to content that is streamed from a server to a client.

“Widevine looks forward to working with the DWA to promote watermarking for deterring theft and identifying pirates. Digital piracy is an ever present threat and we want to ensure that content owners and video operators are able to identify, track and manage multimedia content distributed over multiple platforms,” said Matt Cannard, Vice President of Marketing at Widevine.

“The Digital Watermarking Alliance is delighted to welcome Widevine Technologies, a company that is developing innovative digital watermarking solutions,” said Reed Stager, chairman of the DWA. “Growing interest in our industry alliance is a testament to the fact that real-world digital watermarking solutions and technologies offered by DWA members are bringing enhanced consumer experiences and more efficient media management and security to the media, entertainment and government markets.”

The Digital Watermarking Alliance was launched in September 2006 to create awareness of the value of digital watermarking to content owners, industry, policy makers and consumers (www.digitalwatermarkingalliance.org).

Digital watermarks can identify copyrighted content and associated rights, during and after distribution, to determine copyright ownership and facilitate rights management policies while enabling innovative new content distribution and usage models. Digital watermarks are broadly deployed with billions of watermarked objects and hundreds of millions of watermark detectors in the market, supporting various applications. (http://www.digitalwatermarkingalliance.org/casestudies.asp)

For more information about the Digital Watermarking Alliance, please visit: www.digitalwatermarkingalliance.org

CONTACT: For media inquiries, please contact Jeremy Bartram (Bartram@itstrategies.com or 1 206 264 1999).

About the Digital Watermarking Alliance
The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member companies include Cinea, Inc., a Dolby company (NYSE:DLB), Digimarc (Nasdaq: DMRC), GCS Research, Gibson, Jura, MediaGrid, Media Science International, Philips Electronics, Signum, Teletrax, Thomson (Euronext 18453; NYSE: TMS), Verance, Verimatrix, and Widevine Technologies. For more information, please visit www.digitalwatermarkingalliance.org

About Widevine Technologies, Inc.
Widevine is the leading provider of downloadable content protection and forensic solutions for IP video operators worldwide. Widevine enables telco, internet, mobile, cable and satellite service operators to generate new revenue opportunities through the secure distribution, identification and tracking of multimedia content.

Utilizing a combination of downloadable conditional access, digital rights management and digital copy protection techniques, Widevine enables operators to acquire and distribute premium studio content and, through unique patented technologies, reduce video related capital and operational expenditures. An innovator in the industry and holder of six patents, Widevine invented the renewable client security with the Cypher Virtual SmartCard-which today protects more IP video set top boxes, personal video recorders, PCs, portable media players and mobile devices in the industry than any other vendor.

Widevine is a privately held corporation headquartered in Seattle, WA, funded by Cisco Systems, Inc. (NASDAQ: CSCO), Charter Ventures, Constellation Ventures, Dai Nippon Printing Co., Ltd (DNP), PaceSetter Capital Group, Phoenix Partners, TELUS (NYSE: TU) and VantagePoint Venture Partners.

Digital Watermarking Alliance Supports Music Industry Efforts to Sell MP3 Music Downloads and Enhance Consumer Experiences

As record labels move toward distributing music in unencrypted MP3 formats for download, the DWA encourages the industry to identify and manage those assets with proven and readily available digital watermarking

Los Angeles, Calif., Dec. 18, 2006 — The Digital Watermarking Alliance (DWA), an international group of industry leading companies involved in commercializing digital watermarking solutions, announced today that proven digital watermarking technologies are available to help the music industry identify and better manage the MP3 digital music files many labels are beginning to sell on popular music download sites while enabling enhanced consumer experiences.

According to a recent Wall Street Journal article (“In a Turnabout, Record Industry Releases MP3’s,” Dec. 6, 2006), some labels in the industry have begun selling unencrypted MP3 tracks on sites such as Yahoo, despite the piracy problems it may pose.

“The Digital Watermarking Alliance advocates the use of digital watermarks to give digital media content a persistent identity that enables effective content management while enhancing — rather than limiting — consumer choice,” said Reed Stager, chair of the Digital Watermarking Alliance. “The music industry has had a long and successful track record using digital watermarking for forensic tracking of pre-release and promotional content; it’s an opportune time to apply this proven technology to consumer-facing applications as a means to identify and better manage the distribution of digital music files.”

Digital watermarks can be used to serialize digital media with identifying information — such as where the content originated, similar to a product serial number — which can enable consumers to access metadata or information as well as providing additional promotional or buying opportunities. This information persists through changes in file format and survives acceptable levels of file compression as well as transformations between digital and analog forms of the content — providing an elegant yet unobtrusive way to distribute and identify digital media for a variety of valuable applications. Digitally watermarked content also provides consumers with a richer, more user-friendly entertainment experience and portability across various devices.

The entertainment industry has been using digital watermarks to serialize digital content, such as downloaded MP3 music tracks, the Academy Award screeners, pre-release music copies and digital cinema theatrical showings, in a number of markets already.

The Digital Watermarking Alliance was launched in September 2006 to create awareness for the value of digital watermarking to content owners, industry, policy makers and consumers (www.digitalwatermarkingalliance.org).

Digital watermarks can identify copyrighted content and associated rights, during and after distribution, to determine copyright ownership and facilitate rights management policies while enabling innovative new content distribution and usage models. Digital watermarks are broadly deployed with billions of watermarked objects and hundreds of millions of watermark detectors in the market, supporting various applications. (http://www.digitalwatermarkingalliance.org/casestudies.asp)

For more information about the Digital Watermarking Alliance, please visit: www.digitalwatermarkingalliance.org

CONTACT: For media inquiries, please contact Jeremy Bartram (Bartram@itstrategies.com or 1 206 264 1999).

About the Digital Watermarking Alliance
The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member companies include Cinea, Inc., a Dolby company (NYSE:DLB), Digimarc (Nasdaq: DMRC), GCS Research, Gibson, Jura, MediaGrid, Media Science International, Philips Electronics, Signum, Teletrax, Thomson (Euronext 18453; NYSE: TMS), Verance, Verimatrix, and Widevine. For more information, please visit www.digitalwatermarkingalliance.org

MEDIA ADVISORY: Digital Watermarking Alliance Announces Industry Demand for Piracy Deterrence, Broadcast Monitoring and Intelligence Solutions Continues to Grow

Digital Watermarking Alliance member companies include Cinea, Digimarc, GCS Research, Jura, MediaGrid, Media Science International, Philips Electronics, Signum, Teletrax, Thomson, Verance, and Verimatrix

Los Angeles, Calif., Oct. 24, 2006 — The Digital Watermarking Alliance (DWA), an international group of industry leading companies, today announced growing momentum and interest in digital watermarking solutions that are helping to deter the piracy of movies, monitor and verify the airing of broadcast programming and advertising, and more effectively identify and manage image-based intelligence assets.

Members of the Digital Watermarking Alliance are industry-leading companies that are leading the commercialization and delivery of real-world digital watermarking applications to help media and entertainment customers better identify, track and manage movies, music, TV content, images, identity documents and other media content.

Recent industry developments and news demonstrating growing momentum and interest in digital watermarking solutions include:

  • Cinea has announced the launch of its expanded forensic watermarking technology that allows device specific content tracking across a wide range of consumer electronics devices. The technology, already successfully employed in the professional entertainment marketplace, also allows for high output, session based watermarking in a head end device such as a “download and burn” server. Widevine plans to deploy Cinea technology to all 1.5 million users of its current installed base of IPTV set-top boxes later this year.

    http://www.cinea.com/press/71706_SV510.pdf and

    http://www.cinea.com/press/RMConsumerLaunch_83006.pdf and

    http://www.widevine.com/pr/081_watermarking_consumer_devices.html

  • Digimarc and GCS Research are working together on the second phase of a project that uses digital watermarking for more effective identification and management of image-based military intelligence. The U.S. Department of Defense FY07 appropriations bill included $2.6 million for the U.S. Army Night Vision Electronic Sensor Directorate to embark on the second phase of the project.

    http://www.digimarc.com/media/release.asp?home=news&newsID=510

  • Philips announced that their CineFence Anti-Piracy solution has been generally released and has already been deployed to 1,300 theaters. Philips has started the rollout of its CineFence anti-piracy technology watermarking with Christie AIX. This world leader in turnkey digital cinema systems has already equipped over 1,300 cinemas in the last year and provides watermark detection services using the Philips Cinefence watermark reading technology.

    http://www.business-sites.philips.com/contentidentification/about/index.html

  • Teletrax reports that Fox Broadcasting Company, the United Nations TV, Direct Impact Group, Direct Response Media, and ITN Networks are among the latest television broadcasters and advertisers to use Teletrax digital watermarking solutions to monitor and verify airings of affiliate stations’ use of promotional video materials, direct response advertisements and other broadcast programming. In addition, Teletrax announced its entrance into the sports marketing industry with an agreement to monitor A1GP’s live global broadcasts of its motorsports events.

    http://www.teletrax.tv

  • Telestream, a provider of multi-format workflow solutions, recently announced that it is incorporating Philips forensic watermarking into its video production solution, enabling content owners to better protect content as it is distributed throughout the production chain.

    http://www.telestream.net/news/06_09_05.htm

  • Thomson, provider of technology, services, and systems to the Media and Entertainment industries, announced that major digital cinema server manufacturers, including Doremi, GDC, QuVis and Time Tamedia, are using its NexGuard digital watermarking solution to embed the date, time and place of projection into a digital motion picture’s image and soundtrack during play-out in movie theaters. When this information is extracted from pirated materials, it pinpoints the exact source of the leakage.

    http://www.thomson.net/EN/Home/NewsSearchResults.htm?Keyword=NexGuard

  • Kodak Digital Cinema announced it is licensing Thomson’s NexGuard digital cinema watermarking solution for inclusion in its CineServer, a key component in Kodak’s networked system for full digital cinema presentations.

    http://www.dcinematoday.com/dc/pr.aspx?newsID=606

  • Verimatrix has profiled the growing range of partners that have committed to the commercial availability of VideoMarkTM-enhanced set-top boxes (STBs). Tilgin, WEGENER, Entone, Softier and Setabox are integrating VideoMark, Verimatrix’s patent-pending forensic watermarking technology, and Video Content Authority System (VCAS) with their leading IPTV boxes in response to new content owner and system requirements.

    http://www.verimatrix.com/press/news_2006_Aug_31.php

The Digital Watermarking Alliance was launched in September 2006 to build awareness of the value of digital watermarking to content owners, industry, policy makers and consumers (www.digitalwatermarkingalliance.org).

Digital watermarks can identify copyrighted content and associated rights, during and after distribution, to determine copyright ownership and facilitate rights management policy while enabling innovative new content distribution and usage models. Digital watermarks are broadly deployed with billions of watermarked objects and hundreds of millions of watermark detectors in the market, supporting various commercial and government applications. (www.digitalwatermarkingalliance.org/casestudies.asp)

For more information about the Digital Watermarking Alliance, please visit: www.digitalwatermarkingalliance.org

CONTACT: For media inquiries, please contact Jeremy Bartram (Bartram@itstrategies.com or 1 206 264 1999).

About the Digital Watermarking Alliance
The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member companies include Cinea, Inc., a Dolby company (NYSE:DLB), Digimarc (Nasdaq: DMRC), GCS Research, Jura, MediaGrid, Media Science International, Philips Electronics, Signum, Teletrax, Thomson (Euronext 18453; NYSE: TMS), Verance, and Verimatrix. For more information, please visit www.digitalwatermarkingalliance.org

Digital Watermarking Alliance Publishes White Paper Addressing Copyright and Content Identification Issues within P2P and Social Networks

Digitally watermarked songs, movies, TV or radio programming and images can be identified on P2P systems and online communities, even after content has been re-purposed

Los Angeles, Calif., Oct. 23, 2006 — The Digital Watermarking Alliance (DWA), an international group of industry leading companies, today announced a new white paper that discusses how digital watermarking can effectively address the copyright and content identification issues facing the peer-to-peer (P2P) and social networking communities.

Published by the DWA, the white paper outlines how content owners can embed digital watermarks as content identifiers and digital media serial numbers into entertainment content to communicate the identity of copyrighted works. Because digital watermarks inherently survive the “ripping” process and format conversions, copyrighted songs, movies, TV or radio programming and images can be identified on P2P systems and online communities such as MySpace, YouTube, Google and Yahoo.

With technology that has been proven to be effective in billions of media objects, including music, TV, movies and digital images, P2P and online content sharing providers have the opportunity to work with content owners to deploy systems to detect digitally watermarked content as it is introduced into those systems and help ensure proper usage or compensation in accordance with rights.

The Digital Watermarking Alliance white paper is available at www.digitalwatermarkingalliance.org

Representatives of the DWA will also be speaking about digital watermarking as a solution to content identification issues at three upcoming industry conferences:

The Digital Watermarking Alliance was launched in September 2006 to promote the value of digital watermarking to content owners, industry, policy makers and consumers (www.digitalwatermarkingalliance.org).

Digital watermarks can identify copyrighted content and associated rights, during and after distribution, to determine copyright ownership and facilitate rights management policies while enabling innovative new content distribution and usage models. Digital watermarks are broadly deployed with billions of watermarked objects and hundreds of millions of watermark detectors in the market, supporting various applications. (http://www.digitalwatermarkingalliance.org/casestudies.asp)

For more information about the Digital Watermarking Alliance, please visit: www.digitalwatermarkingalliance.org

CONTACT: For media inquiries, please contact Jeremy Bartram (Bartram@itstrategies.com or 1 206 264 1999).

About the Digital Watermarking Alliance
The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member companies include Cinea, Inc., a Dolby company (NYSE:DLB), Digimarc (Nasdaq: DMRC), GCS Research, Jura, MediaGrid, Media Science International, Philips Electronics, Signum, Teletrax, Thomson (Euronext 18453; NYSE: TMS), Verance, and Verimatrix. For more information, please visit www.digitalwatermarkingalliance.org

Alliance Formed by Industry Leading Companies to Communicate Benefits of Digital Watermarking

Digital Watermarking Alliance member companies include Cinea, Digimarc, GCS Research, Jura, MediaGrid, Media Science International, Philips Electronics, Signum, Teletrax, Thomson, Verance, and Verimatrix

Los Angeles, Calif., Sept. 20, 2006 — The Digital Watermarking Alliance, an international group of industry leading companies, today announced its formation to promote the value of digital watermarking to content owners, industry, policy makers and consumers (www.digitalwatermarkingalliance.org).

With movies, music and photos increasingly being distributed and shared digitally across numerous mediums, and printed materials such as IDs, financial instruments and product packaging at risk to counterfeiting, fraud and theft, protecting the rights and integrity of these assets and enabling legitimate uses has become critical. At the same time, consumers are demanding instant access to entertainment content — any time, any place and in any format.

Recognizing this critical juncture in the digital revolution, the Digital Watermarking Alliance (DWA) has been formed by leading companies to advocate for digital watermarking technology and solutions that will protect and identify content while enabling the freedom and mobility that is expected by today’s consumer.

“Digital watermarking is enjoying a steady resurgence of interest now that the media industry is finding more and more applications for it throughout the content lifecycle — from creation through to production, packaging, distribution, and consumption,” said Bill Rosenblatt, president, GiantSteps Media Technology Strategies and Editor, DRM Watch (www.drmwatch.com). “The Digital Watermarking Alliance will perform an important role in educating the industry on the wide variety of uses for digital watermarking, exchanging best practices, and generally facilitating the growth of this field whose potential is only beginning to be tapped.”

The Digital Watermarking Alliance comprises 12 companies that are successfully delivering digital watermarking solutions to various markets, including media and entertainment, state and national governments, mobile communications and other commercial markets. Member companies include: Cinea, Digimarc, GCS Research, Jura, MediaGrid, Media Science International, Philips Electronics, Signum, Teletrax, Thomson, Verance, and Verimatrix. (http://www.digitalwatermarkingalliance.org/membership.asp)

Digital watermarks can identify copyrighted content and associated rights, during and after distribution, to determine copyright ownership and facilitate rights management policy while enabling innovative new content distribution and usage models. Digital watermarks are broadly deployed with billions of watermarked objects and hundreds of millions of watermark detectors in the market, supporting various applications. (http://www.digitalwatermarkingalliance.org/casestudies.asp)

For more information about the Digital Watermarking Alliance, please visit: www.digitalwatermarkingalliance.org

CONTACT: For media inquiries, please contact Leslie Constans (lconstans@digimarc.com or +503-469-4620) or Jeremy Bartram (Bartram@itstrategies.com or +206-264-1999).

About the Digital Watermarking Alliance
The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member companies include Cinea, Digimarc, GCS Research, Jura, MediaGrid, Media Science International, Philips Electronics, Signum, Teletrax, Thomson, Verance, and Verimatrix. For more information, please visit www.digitalwatermarkingalliance.org