Entries by

Print Publications Go Interactive with Digital Watermarking (Archived)

Original Broadcast Date: Wednesday September 30th, 2009 PresentersJavier Gonzalez | Director General, aquaMobile Jeri Owen | VP of Marketing, Digimarc Corporation OUTLINE Learn how Autofácil, a leading auto magazine in Spain, “went interactive” — engaging their readers by delivering many new and enhanced experiences with their content. Thanks to digital watermarking technology and Digital Watermarking Alliance members aquaMobile […]

MEDIA ADVISORY: White Paper Demonstrates Value of Digital Watermarking in Copyright Communication and Image Search

September 23, 2009 — The Digital Watermarking Alliance (DWA) has released a new white paper, “Managing Valuable Digital Assets / Using Digital Watermarking for Copyright Communication and Image Search.” The paper is intended for marketers, advertisers, attorneys, and anyone who tracks digital images like photos and logos — images that are uploaded, dispersed, viewed, downloaded, modified, and repurposed […]

MEDIA ADVISORY: Digital Watermarking Finding Traction in Multiple Industries and Applications

Amsterdam, September 10, 2009 — The Digital Watermarking Alliance (DWA) announced that 2009 has so far been a banner year in the commercialization and adoption of digital watermarking solutions: DSNs represent a new way to track media content by digitally watermarking audio or video content such as music, movies or TV programming with unique, imperceptible digital identification […]

MEDIA ADVISORY: Digital Watermarking Alliance Reveals Piracy Survey Findings

Deterrence Survey Shows Potential for Sharp Decline in Illegal Downloads Washington, DC, May 28, 2009 — The Digital Watermarking Alliance (DWA) today announced key findings from a recently commissioned survey on piracy deterrence. The study, conducted by Interpret, aimed to determine whether the inclusion of Digital Serial Numbers (DSNs) in online content would deter illegal file […]

MEDIA ADVISORY: Linking Print to the Web via Mobile Phones: A Comparison of Digital Watermarking, Fingerprinting and Barcodes

Washington, DC, March 30, 2009 — The Digital Watermarking Alliance (DWA) released a white paper today to aid the mobile industry in distinguishing between the various technologies available to identify the content of printed media and seamlessly link to related resources in the digital world. The DWA is an international group of industry — leading companies […]

MEDIA ADVISORY: Digital Watermarking Alliance Appoints New Officers, Members Unveil New Innovations in Digital Watermarking Applications

Santa Monica, CA, October 28, 2008 — The Digital Watermarking Alliance (DWA), an international group of industry-leading companies involved in commercializing digital watermarking solutions, has elected a new leadership slate for 2009: Chair: John Utley, Civolution Co-Vice Chairs: Bruce Davis, Digimarc; and Jian Zhao, Thomson Treasurer: Mario Petrocco, Verance Secretary: Neil Lofgren, GCS Research Recent industry […]

MEDIA ADVISORY: Digital Watermarking Alliance Endorses Privacy Principles Established by Center for Democracy & Technology

Washington, DC, May 29, 2008 — The Digital Watermarking Alliance (DWA), an international group of industry leading companies involved in commercializing digital watermarking solutions, announced its endorsement of the Privacy Principles for Digital Watermarking issued today by the Center for Democracy & Technology http://cdt.org/press/20080529press.php. Digital watermarking is being widely adopted to support new entertainment experiences for consumers, […]

MEDIA ADVISORY: Digital Watermarking Alliance Reports New Options for Deploying Digital Watermarking, and Increased Adoption across the Media Landscape

Las Vegas, Nevada, April 10, 2008 — Adoption of digital watermarking by media companies and technology providers to manage and secure digital content across many new forms of distribution is increasing, while more and more media content contains the feature, according to the Digital Watermarking Alliance (DWA). The DWA is an international group of industry leading […]

MEDIA ADVISORY: Digital Watermarking to be Demonstrated at Jan. 30 State of the Net Conference in Washington, D.C.

WHO: The Digital Watermarking Alliance (DWA) is a group of organizations that share a common interest in furthering the adoption of digital watermarking and which are actively involved in commercialization of digital watermarking-based applications, systems and services. WHAT: The growth in digitally-distributed movies, music and television programming has created a need for effective and persistent […]

MEDIA ADVISORY: Digital Watermarking Alliance Hosts Nov. 15 Event in Los Angeles to Focus on Enabling Digital Media Commerce in 2008 and Beyond

WHAT: The Digital Watermarking Alliance is co-hosting an event with the House Congressional Entertainment Industries Caucus (CEIC) to further raise awareness of the commercial benefits of digital watermarking. The symposium, called “Digital Watermarking: Enabling Digital Media Commerce in 2008 and Beyond,” will bring together industry leaders and influencers to discuss the challenges and opportunities associated […]