MarcoPolo Learning: MarcoPolo, which is a global leader in children’s learning, sought BluMark frame based forensic video watermarking to service its pre-release educational content, for their global partners in production and broadcast.
- Forensically watermark short form animation < 30 seconds through full length episodes and lessons.
- Rapid, automated blind detection in seconds using any length of video with a robust, invisible payload imperceptible to viewers.
- Commercially viable economics for protecting original content
- Simple to integrate into any customer pipeline.
As an educational company, MarcoPolo’s content ranged from 30 second content to full length episodes. MarcoPolo therefore required a robust, imperceptible payload that could be inserted in to an array of content types of varying lengths. Another important aspect for MarcoPolo is blind, automated detection using various lengths of watermarked video, understanding that the watermark must survive and be retrievable from trimmed lengths and regions of interest. However, the most compelling factors in MarcoPolo’s decision in choosing BluMark was its economical, simple to integrate SDK & API and BluMark’s flexible programmatic and web-app access allowing simple integration in little is a day.
BluMark provides MarcoPolo with the ability to rapidly watermark content of any length using two methods: Programmatic and Web-App Access.
BluMark Programmatic Access: This method of access, typically used in watermarking and moving files between production staff provides MarcoPolo with the ability to pick up any type of video file from AWS S3, watermark, and output the desired watermarked format with a simple CURL command.
BluMark Web-App Access: Alternatively, this method is employed by MarcoPolo’s marketing and operational staff in delivering assets for broadcast, promotion, and consideration. Here a user simply adds the video file to their S3 bucket, directs BluMark to the input and the watermarking engine handles the rest.