Digital watermarking can provide a range of solutions for identifying, securing, managing and tracking digital images, audio, video, and printed materials. Digital watermarking technology supports the applications and uses defined below.
Links to DAM/ECM backend system to access metadata/information.
Verifies that content is genuine, from an authorized source and has not been altered.
Benefits of Digital Watermarking
Create a persistent identity to enable content to be managed more effectively and help enable new business models, greater security and broader consumer choice. Readable by computers/devices supporting numerous applications while remaining imperceptible to humans. Enables content identification or rights enforcement in digital or analog content distribution. Communicates copyright information and associated rights.
Content Processing Techniques
A/D and D/A conversion, cropping, scaling, compression, encryption/decryption, printing and scanning, etc.
Photos and images, secure documents, advertisements, TV programming, movies, music, etc. Offers copyright stakeholders persistent content identification and authentication.
Identifies content owner and rights.
Controls recording and playback of content.
Digital watermarks are data embedded directly within content which are imperceptible to humans but readable by computers. Digital watermarks are currently deployed in billions of audio, video, image and print objects and hundreds of millions of watermarked enabled applications. These can be recognized by enabled software or hardware to provide copyright information, authenticate, track, monitor, enhance security and enable access to additional data, information and e-commerce opportunities across devices and networks.
Classifies content so it is used appropriately; filters inappropriate content.
Identifies where content left authorized environment.
Enables access to information and purchase of related content.
Monitor broadcast and Internet usage.
Product Serialization & Tracking
Identifies content and where it left authorized environment.
Causes automatic action during distribution.
Links to DRM system to re-associate rights or promote content commerce.