Digital Watermarking Alliance Grows to 17 Members

Launched one year ago, the Digital Watermarking Alliance has grown by 40 percent and expanded its international footprint with the addition of DataMark Technologies, Gibson, ISAN-IA, MarkAny and Widevine Technologies

Los Angeles, Calif., Sept. 26, 2007 — The Digital Watermarking Alliance (DWA), an international group of industry leading companies involved in commercializing digital watermarking solutions, today announced the DWA has grown by 40 percent since its founding one year ago, bringing the total number of DWA members to 17 organizations from around the world.

The five new member companies are: DataMark Technologies (Singapore), Gibson (U.S.), ISAN-IA (Switzerland), MarkAny (South Korea) and Widevine Technologies (U.S.).

“The Digital Watermarking Alliance has had an incredible first year, growing from 12 founding companies to 17 organizations serving the commercial and government markets with proven digital watermarking applications and products,” said John Utley, vice chairman of the DWA. “We are pleased to expand the membership and international representation in the Alliance with DataMark Technologies, Gibson, ISAN-IA, MarkAny and Widevine and look forward to working with these innovative companies as we continue creating awareness for the value of digital watermarking in the various commercial and government markets.”

For more information on the member companies of the Digital Watermarking Alliance, please visit: http://www.digitalwatermarkingalliance.org/membership.asp

Digital watermarks can identify copyrighted content and associated rights, during and after distribution, to determine copyright ownership and facilitate rights management policy while enabling innovative new content distribution and usage models. Digital watermarks are broadly deployed with billions of watermarked objects and hundreds of millions of watermark detectors in the market, supporting various commercial and government applications. For more information about the Digital Watermarking Alliance, please visit: www.digitalwatermarkingalliance.org

CONTACT: For media inquiries, please contact Anna Hughes (Tel: 202-585-0230; E-mail: Hughes@itstrategies.com)

About the Digital Watermarking Alliance
The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member companies include Cinea, Inc., a Dolby company (NYSE:DLB), DataMark Technologies, Digimarc (Nasdaq: DMRC), GCS Research, Gibson, ISAN-IA, Jura, MarkAny, MediaGrid, Media Science International, Philips Electronics, Signum, Teletrax (Nasdaq: MDLK), Thomson (Euronext 18453; NYSE: TMS), Verance, Verimatrix, and Widevine Technologies. For more information, please visit www.digitalwatermarkingalliance.org.

MEDIA ADVISORY: Digital Watermarking Alliance Hosts Sept. 26 Event in Washington DC to Focus on Content Identification, Enabling Media Commerce

Chair of Senate Republican High Tech Task Force to deliver opening remarks

WHO:
Reed Stager, Digital Watermarking Alliance, Chairman
Rob Schumann, Digital Watermarking Alliance, Board Member

WHAT:
The proliferation of digital media content and strong consumer demand has created many new distribution models for the media and entertainment industry. This has naturally elicited concerns about how content should be protected while meeting demand. Attendees will learn how movie, music and television content can be identified and managed using digital watermarking across any device from anywhere at anytime, and will hear about new approaches to identifying and managing content in HDTV, IPTV, Digital Cinema and P2P network environments.

WHEN:
Wednesday, September 26, 2007
11:00 a.m. to 1:00 p.m. (Q&A included)
Catered Lunch Provided

WHERE:
Senate Caucus Room (SR-385), Russell Building

MEMBERS & STAFF RSVP:
Please RSVP to 202-585-0249 or email dwa@itstrategies.com

MEDIA:
Contact Anna Hughes at 202-585-0230 or hughes@itstrategies.com

ABOUT:
The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member companies include Cinea, Inc., a Dolby company (NYSE:DLB), DataMark Technologies, Digimarc (Nasdaq: DMRC), GCS Research, Gibson, ISAN-IA, Jura, MarkAny, MediaGrid, Media Science International, Philips Electronics, Signum, Teletrax (Nasdaq: MDLK), Thomson (Euronext 18453; NYSE: TMS), Verance, Verimatrix, and Widevine Technologies. For more information, please visit www.digitalwatermarkingalliance.org