MEDIA ADVISORY: Digital Watermarking to be Demonstrated at Jan. 30 State of the Net Conference in Washington, D.C.

The Digital Watermarking Alliance (DWA) is a group of organizations that share a common interest in furthering the adoption of digital watermarking and which are actively involved in commercialization of digital watermarking-based applications, systems and services.

The growth in digitally-distributed movies, music and television programming has created a need for effective and persistent content identification to enable new consumer experiences, while helping media and entertainment companies efficiently commercialize and distribute their media content. The DWA will feature a demonstration of how movie, music and television content can be identified and managed using digital watermarking across any device from anywhere at anytime. As one of 25 exhibitors at the 11th Annual Kickoff Technology Policy Exhibition, the DWA will also show attendees new approaches to identifying and managing content in HDTV, IPTV, Digital Cinema and P2P network environments. The Congressional Internet Caucus Advisory Committee is hosting the event immediately following the State of the Net Internet Caucus.

Wednesday, January 30, 2008
5:00 p.m. to 7:00 p.m
Cocktails and hors d’ oeuvres

H-902, Hart Senate Office Building

PFor more info and to RSVP visit

Delisa Davis
RH Strategic
202 585 0210

The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member companies include AquaMobile, Cinea, Inc., a Dolby company (NYSE:DLB), DataMark Technologies, Digimarc (Nasdaq: DMRC), GCS Research, Gibson, ISAN-IA, Jura, MarkAny, MediaGrid, Media Science International, Philips Electronics, Signum, Teletrax (Nasdaq: MDLK), The Nielsen Company, Thomson (Euronext 18453; NYSE: TMS), Université catholique de Louvain, Verance, Verimatrix, and Widevine Technologies. For more information, please visit