The Case for Content Identification: Supporting New Business Models and Effectively Managing Key Business Assets (Registration Closed)

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Original Broadcast Date: Monday, 7 June 2010

OUTLINE

While the ease and speed with which digital content circulates across the Internet has provided unprecedented opportunities for both creators and consumers, it also presents a major issue: Once content makes its way to the Web — whether it’s a photograph, book, document, song, TV show, or movie — it can be immediately viewed by anyone and subjected to appropriation by well-meaning and unscrupulous users alike. In addition to the loss of control over their content, creators and distributors lack visibility in how and where the content is being accessed and consumed, which is essential for establishing new business models that benefit all stakeholders — content owners, distributors and consumers.

The use of digital watermarking provides the means to communicate ownership and usage rights, as well as track where the content is going and how consumers are accessing it. This enables many new and enhanced consumer experiences with a wealth of data to support new business models for the future.

During this free, hour-long webcast, you can expect to learn:

  • The importance of content identification in today’s digital world
  • What is required for digital content to reach its full potential
  • How content identification through digital watermarking can benefit consumers, copyright owners, brands and distributors
  • How content owners can leverage the power of content identification to provide their consumers with new and personalized rich media experiences
  • New consumer experiences made possible by effective content identification

We encourage you to join us for this informative webcast. To ensure this webcast is time well spent, we invite you to submit your question(s) ahead of time so we can cover the information you want to know. If you have a question you would like answered, please include it in the form below. Please note, we will also field questions asked during the course of the webcast.

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Please Note: This Webcast is No Longer Available

Print Publications Go Interactive with Digital Watermarking (Archived)

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Original Broadcast Date: Wednesday September 30th, 2009

OUTLINE

Learn how Autofácil, a leading auto magazine in Spain, “went interactive” — engaging their readers by delivering many new and enhanced experiences with their content. Thanks to digital watermarking technology and Digital Watermarking Alliance members aquaMobile and Digimarc, readers of Autofácil are no longer limited to printed words and static photos. Today, readers can also view videos of the cars, listen to interviews and access additional information directly from the printed page using their camera phones. Autofácil’s publisher, Luike, was so pleased with the reader response to digital watermarking they have since rolled it out to eight additional magazines.

Adding digital watermarks to magazines, newspapers, advertisements, and more is moving the publishing industry into a new era where readers will no longer just read the articles and view the advertisements — they will interact with them and become far more engaged.

During this free, hour-long webcast, you can expect to learn:

  • A brief history of digital watermarking technology and some of the many applications it enables today
  • An overview of aquaMobile’s Clic2C application used on many of today’s camera-equipped mobile phones to decode the digital watermarks in the Autofácil magazine
  • An inside look at how aquaMobile and Autofácil worked together and added digital watermarking to the magazine’s workflow
  • How Autofácil’s readers have responded to the new interactive pages
  • How digital watermarking compares to other technologies that enable similar experiences, such as 2D barcodes and fingerprinting
  • Our vision for the future of publishing and how digital watermarking can aid in the transition

We encourage you to join us for our inaugural Digital Watermarking Alliance webcast. Please reserve your space by registering today.

REGISTER TO VIEW THIS ARCHIVED WEBCAST

Please Note: This Webcast is No Longer Available