The volume of content being uploaded to the web continues to grow as we rely more and more on the Internet for information sharing, customer engagement, research and communication. It has also become a primary sales tool and selling environment, providing an opportunity to showcase our products or services and attract buyers from around the world.

If you are a photographer, artist, content developer, media company, or museum/archive, odds are you have a vast content library that you’d like to monetize on the Web. The problem is… once you post your content online, you risk losing control of your valuable assets, with no visibility into who might be taking them or what they might be using them for without your permission.

In the corporate world, images, documents and video quickly spread through email and across the Internet. In the case of major brands, for instance, marketing departments must carefully manage the release of product launch materials and ensure that their sales channels are correctly using the right images at the right time. Out of date materials on the web can harm a brand, as can confidential materials leaking out before the official launch date. Corporations also need to know where and how consumers are accessing their content post-launch to help measure the success of their campaigns.


Digital watermarks are imperceptible digital IDs that can be easily embedded into all forms of media content. The watermarks cannot be seen or heard by humans but are easily detected by computers, networks and a range of digital devices. Internet search services are available that constantly crawl the web looking for uniquely watermarked content. Reports are then generated notifying the owner of where their content was found, allowing them to take any actions deemed necessary. Once content is found, a wide range of automated remedies are available, such as:

  • “This content is available for licensing.”
  • “This content is copyrighted. Please remove it immediately.”
  • “The content being played is copyright protected and is not authorized for playback on this device. For more information, visit [website].”
  • “You may have permission to use this content; however, you must attribute it to me and link back to my web site.”

Effective location of content online helps companies…

  • Ensure fair compensation for content usage online
  • Monitor that the right content is being used on the right sites at the right time
  • Quickly identify unauthorized usage of content to enable a range of remedies
  • Gather useful market intelligence about what consumers are accessing and where
  • Measure the effectiveness of marketing programs and campaigns
  • Ensure more effective brand management online


Learn More

  • Download “Managing Valuable Image Assets — Using Digital Watermarking for Copyright Communication and Image Search” White Paper (PDF, 230kb)
  • DWA White Papers

Member companies who offer, “Online Content Location,” solutions:

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