Widevine Technologies Joins the Digital Watermarking Alliance

Widevine joins more than a dozen DWA members involved in commercializing innovative digital watermarking solutions

Los Angeles, Calif., Jan. 11, 2007 — The Digital Watermarking Alliance (DWA), an international group of industry leading companies involved in commercializing digital watermarking solutions, today announced the addition of Widevine Technologies to the industry organization.

Widevine Technologies is a leading provider of content protection and forensic watermarking solutions for telco, internet, mobile, cable and satellite service providers worldwide. Its patented Widevine Mensor solution invisibly watermarks content at multiple points in a video distribution network and employs session-based watermarks in real-time to content that is streamed from a server to a client.

“Widevine looks forward to working with the DWA to promote watermarking for deterring theft and identifying pirates. Digital piracy is an ever present threat and we want to ensure that content owners and video operators are able to identify, track and manage multimedia content distributed over multiple platforms,” said Matt Cannard, Vice President of Marketing at Widevine.

“The Digital Watermarking Alliance is delighted to welcome Widevine Technologies, a company that is developing innovative digital watermarking solutions,” said Reed Stager, chairman of the DWA. “Growing interest in our industry alliance is a testament to the fact that real-world digital watermarking solutions and technologies offered by DWA members are bringing enhanced consumer experiences and more efficient media management and security to the media, entertainment and government markets.”

The Digital Watermarking Alliance was launched in September 2006 to create awareness of the value of digital watermarking to content owners, industry, policy makers and consumers (www.digitalwatermarkingalliance.org).

Digital watermarks can identify copyrighted content and associated rights, during and after distribution, to determine copyright ownership and facilitate rights management policies while enabling innovative new content distribution and usage models. Digital watermarks are broadly deployed with billions of watermarked objects and hundreds of millions of watermark detectors in the market, supporting various applications. (http://www.digitalwatermarkingalliance.org/casestudies.asp)

For more information about the Digital Watermarking Alliance, please visit: www.digitalwatermarkingalliance.org

CONTACT: For media inquiries, please contact Jeremy Bartram (Bartram@itstrategies.com or 1 206 264 1999).

About the Digital Watermarking Alliance
The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member companies include Cinea, Inc., a Dolby company (NYSE:DLB), Digimarc (Nasdaq: DMRC), GCS Research, Gibson, Jura, MediaGrid, Media Science International, Philips Electronics, Signum, Teletrax, Thomson (Euronext 18453; NYSE: TMS), Verance, Verimatrix, and Widevine Technologies. For more information, please visit www.digitalwatermarkingalliance.org

About Widevine Technologies, Inc.
Widevine is the leading provider of downloadable content protection and forensic solutions for IP video operators worldwide. Widevine enables telco, internet, mobile, cable and satellite service operators to generate new revenue opportunities through the secure distribution, identification and tracking of multimedia content.

Utilizing a combination of downloadable conditional access, digital rights management and digital copy protection techniques, Widevine enables operators to acquire and distribute premium studio content and, through unique patented technologies, reduce video related capital and operational expenditures. An innovator in the industry and holder of six patents, Widevine invented the renewable client security with the Cypher Virtual SmartCard-which today protects more IP video set top boxes, personal video recorders, PCs, portable media players and mobile devices in the industry than any other vendor.

Widevine is a privately held corporation headquartered in Seattle, WA, funded by Cisco Systems, Inc. (NASDAQ: CSCO), Charter Ventures, Constellation Ventures, Dai Nippon Printing Co., Ltd (DNP), PaceSetter Capital Group, Phoenix Partners, TELUS (NYSE: TU) and VantagePoint Venture Partners.

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