MEDIA ADVISORY: Digital Watermarking Alliance Hosts Nov. 15 Event in Los Angeles to Focus on Enabling Digital Media Commerce in 2008 and Beyond

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WHAT:

The Digital Watermarking Alliance is co-hosting an event with the House Congressional Entertainment Industries Caucus (CEIC) to further raise awareness of the commercial benefits of digital watermarking. The symposium, called “Digital Watermarking: Enabling Digital Media Commerce in 2008 and Beyond,” will bring together industry leaders and influencers to discuss the challenges and opportunities associated with distributing digital content. At the end of the symposium, interactive demonstrations and exhibits highlighting DWA members’ technologies will be available for viewing.

WHO:

Featured speakers:

  • Congresswoman Diane Watson (D-CA)
  • Dan Glickman, CEO and Chair, Motion Picture Association of America
  • Reed Stager, Chair, Digital Watermarking Alliance

Industry panel discussion:

  • Moderator: Bill Rosenblatt, DRM Watch
  • Participants: Steve Weinstein, MovieLabs; Joe Cates, NBC Universal; Paul Jessop, RIAA; Mitch Singer, Sony Pictures

DWA panel discussion:

  • Moderator: Jon Healey, Los Angeles Times
  • Participants: Introduction by Jean-Luc Moullet, Thomson; Joe Winograd, Verance; John Utley, Teletrax; Jim Ward, Philips; Graham Oakes, MSI; Rob Schumann, Cinea

WHEN:
Thursday, November 15Th, 2007
9:00 a.m. to 1:00 p.m. (Q&A included)
Catered Breakfast and Lunch Provided

WHERE:
Hollywood Roosevelt Hotel, Blossom Room
7000 Hollywood Boulevard, Hollywood, CA

RSVP:
Please RSVP to Anna Hughes at 202 585 0230 or email dwa@itstrategies.com

ABOUT:
The Digital Watermarking Alliance (DWA) is an international alliance of industry leading organizations that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member organizations include AquaMobile, Cinea, Inc., a Dolby company (NYSE:DLB), DataMark Technologies, Digimarc (Nasdaq: DMRC), GCS Research, Gibson, ISAN-IA, Jura, MarkAny, MediaGrid, Media Science International, Philips Electronics, Signum, Teletrax (Nasdaq: MDLK), The Nielsen Company, Thomson (Euronext 18453; NYSE: TMS), Université catholique de Louvain, Verance, Verimatrix, and Widevine Technologies. For more information, please visit www.digitalwatermarkingalliance.org

Digital Watermarking Alliance Expands to 20 Members

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The Digital Watermarking Alliance has added three new members: AquaMobile, The Nielsen Company and Academic Member Université catholique de Louvain

Los Angeles, Calif., Nov. 12, 2007 — The Digital Watermarking Alliance (DWA), an international group of industry leading organizations involved in commercializing digital watermarking solutions, today announced the addition of three new member organizations and that the DWA has grown its membership over 65 percent since it was founded 15 months ago. The Alliance now has a total of 20 members.

The new member companies are: AquaMobile (Spain), The Nielsen Company (U.S.), and academic member Université catholique de Louvain, Laboratoire de Telecommunications (Belgium).

“The Digital Watermarking Alliance continues to thrive as we add exciting new members who serve the commercial and government markets with proven digital watermarking applications, products, and research,” said John Utley, vice chairman of the DWA. “We are pleased to include these organizations in our efforts to create awareness for the value of digital watermarking. AquaMobile and The Nielsen Company are commercializing and deploying watermarking based solutions, while the Université catholique de Louvain, as an Academic member, is furthering the science of digital watermarking and paving the way for innovations to come.”

For more information on the member companies of the Digital Watermarking Alliance, please visit: www.digitalwatermarkingalliance.org/membership.asp

Digital watermarks can identify copyrighted content and associated rights, during and after distribution, to determine copyright ownership and facilitate rights management policy while enabling innovative new content distribution and usage models. Digital watermarks are broadly deployed with billions of watermarked objects and hundreds of millions of watermark detectors in the market, supporting various commercial and government applications. For more information about the Digital Watermarking Alliance, please visit: www.digitalwatermarkingalliance.org

On November 15, the Digital Watermarking Alliance will co-host a symposium with the House Congressional Entertainment Industries Caucus, chaired by Congresswoman Diane E. Watson (D-CA), in Los Angeles. “Digital Watermarking: Enabling Digital Media Commerce in 2008 and Beyond” will feature opening remarks from Congresswoman Watson and a keynote address from Dan Glickman, CEO and Chairman of the Motion Picture Association of America (MPAA). For additional information and to RSVP, please contact dwa@itstrategies.com.

CONTACT: For media inquiries, please contact Anna Hughes (202-585-0230 or hughes@itstrategies.com)

About the Digital Watermarking Alliance
The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member companies include AquaMobile, Cinea, Inc., a Dolby company (NYSE:DLB), DataMark Technologies, Digimarc (Nasdaq: DMRC), GCS Research, Gibson, ISAN-IA, Jura, MarkAny, MediaGrid, Media Science International, Philips Electronics, Signum, Teletrax (Nasdaq: MDLK), The Nielsen Company, Thomson (Euronext 18453; NYSE: TMS), Université catholique de Louvain, Verance, Verimatrix, and Widevine Technologies. For more information, please visit www.digitalwatermarkingalliance.org