Digital Watermarking Alliance Expands to 20 Members

The Digital Watermarking Alliance has added three new members: AquaMobile, The Nielsen Company and Academic Member Université catholique de Louvain

Los Angeles, Calif., Nov. 12, 2007 — The Digital Watermarking Alliance (DWA), an international group of industry leading organizations involved in commercializing digital watermarking solutions, today announced the addition of three new member organizations and that the DWA has grown its membership over 65 percent since it was founded 15 months ago. The Alliance now has a total of 20 members.

The new member companies are: AquaMobile (Spain), The Nielsen Company (U.S.), and academic member Université catholique de Louvain, Laboratoire de Telecommunications (Belgium).

“The Digital Watermarking Alliance continues to thrive as we add exciting new members who serve the commercial and government markets with proven digital watermarking applications, products, and research,” said John Utley, vice chairman of the DWA. “We are pleased to include these organizations in our efforts to create awareness for the value of digital watermarking. AquaMobile and The Nielsen Company are commercializing and deploying watermarking based solutions, while the Université catholique de Louvain, as an Academic member, is furthering the science of digital watermarking and paving the way for innovations to come.”

For more information on the member companies of the Digital Watermarking Alliance, please visit:

Digital watermarks can identify copyrighted content and associated rights, during and after distribution, to determine copyright ownership and facilitate rights management policy while enabling innovative new content distribution and usage models. Digital watermarks are broadly deployed with billions of watermarked objects and hundreds of millions of watermark detectors in the market, supporting various commercial and government applications. For more information about the Digital Watermarking Alliance, please visit:

On November 15, the Digital Watermarking Alliance will co-host a symposium with the House Congressional Entertainment Industries Caucus, chaired by Congresswoman Diane E. Watson (D-CA), in Los Angeles. “Digital Watermarking: Enabling Digital Media Commerce in 2008 and Beyond” will feature opening remarks from Congresswoman Watson and a keynote address from Dan Glickman, CEO and Chairman of the Motion Picture Association of America (MPAA). For additional information and to RSVP, please contact

CONTACT: For media inquiries, please contact Anna Hughes (202-585-0230 or

About the Digital Watermarking Alliance
The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member companies include AquaMobile, Cinea, Inc., a Dolby company (NYSE:DLB), DataMark Technologies, Digimarc (Nasdaq: DMRC), GCS Research, Gibson, ISAN-IA, Jura, MarkAny, MediaGrid, Media Science International, Philips Electronics, Signum, Teletrax (Nasdaq: MDLK), The Nielsen Company, Thomson (Euronext 18453; NYSE: TMS), Université catholique de Louvain, Verance, Verimatrix, and Widevine Technologies. For more information, please visit

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