MSI BluMark Frame Based Forensic Video Watermarking Technology Supports OTT Server Side Ad Insertion

Media Science International’s frame based video watermarking technology BluMark is now available for integration to support OTT server side and broadcast dynamic ad insertion triggering. Leveraging MSI’s real-time* automated forensic payload insertion and detection, BluMark empowers broadcasters of all sizes to integrate flexible session and carrier based watermark embedding and decode triggered ad insertion workflows in to existing broadcast traffic systems with ease.

The Challenge:

Traditional ad insertion was left to major broadcasters with complicated custom software and hardware and considerable integration effort of which many still required a manual component should the system’s automated capabilities cease to properly trigger. As such, audio and video watermarking was commonly looked at to aide in filling this void with a reliable, automated solution, however this is not always the case as modern forensic technologies required a considerable length of time to insert, and several seconds to minutes to decode and are limited to reading a complete pass from the head end of a watermark in order to detect.

The Solution:

Media Science, recognizing the limitations in forensic video watermarking developed BluMark frame based forensic video watermarking system. A light weight, simple to integrate, cost effective ad insertion triggering solution suitable for nearly any new and existing workflow. BluMark’s patented frame based watermarking engine provides 2D Intelligent Payloads insertion allowing for session or carrier based forensic watermarking in real-time* making it suitable for Live / Sports, Streaming, OTT, and OnDemand advertisement insertion and monitoring. BluMark’s real-time decoder SDK enables frame by frame payload decode with programmatic access to nearly any ad insertion solution, supporting customizable targeted and personalized workflows.

BluMark Real-Time, Forensic Video Watermarking and Detection:

• Unrivaled payload detection, automated blind decode detectable < 1 second.

• 2D Intelligent Payloads insertion supporting real-time session and carrier based

forensic video watermarking.

• Customizable payload options enable broadcasters to trigger complex, custom ad

insertion workflows.

• Robust and Reliable, imperceptible payloads distributed across each frame to

assure payload survival after text, cropping, transcoding, and overlays.

• Support for all content lengths and types, including short form animated content.

• Ultra light-weight API, SDK, and Docker applications allow seamless integration in

to nearly any existing workflow without a massive deployment effort and specialized


* < 7ms / frame

For more information or to setup a demonstration please contact Michael Gamble / 818-444-4763 / BluMark Watermarking

NAB 2019: MSI Touts New Watermarking Solution

James Whitebread, CTO for MarcoPolo Learning, a children’s STEAM (Science, Technology, Engineering, Arts and Math) educational media company, was faced with a dilemma: how to protect the hundreds and hundreds of short-form clips the company offers, without breaking the bank?

The solution was Media Science International’s (MSI) BluMark forensic video watermarking technology, which enables the ability to forensically watermark video of any length, and retrieve the watermark within seconds.

“We’ve got hundreds of clips that need to be protected, and the economics of protecting those clips was very important,” Whitebread said April 7, during the Cybersecurity & Content Protection Summit at NAB. “Coming to MSI, and realizing the economics matched up, was great news to me.”

The presentation — “A Revolution in Digital Watermarking, Watermark Every Frame, Detect in Seconds” — saw Michael Gamble, SVP of customer service for MSI, walk attendees through how the advanced forensic video watermarking technology enabled MarcoPolo to embed and detect payloads in seconds, and how the watermarking technology confronts current industry limitations by providing robust, near-instant payload insertion and retrieval from any length video.

“It’s enabled MarcoPolo to embed imperceptible, robust payloads into short-form content, and retrieve those payloads in a matter of seconds,” Gamble said. “It’s a game-changer for the forensic video watermarking space.”

The BluMark SDK is available for integration with client systems, MSI cloud-based video onDemand and offline desktop applications, and its biggest draw is how quickly and easily it can be applied to short-form content, which typically has less security around it, is usually hard to retrieve, and usually harder to track.

“With 30-plus years in the industry and having conducted extensive research in identifying common limitations of commercially available forensic video watermarking solutions, Media Science International set out to develop a forensic video watermarking product that will watermark any length of video and return the payload in seconds, faster than a fingerprint,” said Graham Oakes, CEO of MSI, before NAB.

Co-produced by the NAB Show and the Content Delivery & Security Association (CDSA), the Content Protection & Cybersecurity Summit was presented by SafeStream by SHIFT, Akamai, IBM Security, Microsoft Azure, Convergent Risks, the Digital Watermarking Alliance, the Trusted Partner Network, and produced by the Media & Entertainment Services Alliance (MESA) and the Content Delivery & Security Association (CDSA), in cooperation with the NAB Show.