MEDIA ADVISORY: Digital Watermarking Alliance Reveals Piracy Survey Findings

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Deterrence Survey Shows Potential for Sharp Decline in Illegal Downloads

Washington, DC, May 28, 2009 — The Digital Watermarking Alliance (DWA) today announced key findings from a recently commissioned survey on piracy deterrence. The study, conducted by Interpret, aimed to determine whether the inclusion of Digital Serial Numbers (DSNs) in online content would deter illegal file sharing. The results showed that DSNs would deter illegal downloading among 33 percent of the 994-person sample and deter illegal uploading among 52 percent.

DSNs represent a new way to track media content by digitally watermarking audio or video content such as music, movies or TV programming with unique, imperceptible digital identification numbers. Unlike Digital Rights Management, DSNs allow consumers to freely access content and make multiple copies for backup use or for different playing devices. Should the content be used illegally, however, the DSN can be associated back to the original buyer.

Additional findings from the survey:

  • The introduction of DSNs would encourage more legal, paid downloads among consumers;
  • The illegal downloading of music would be impacted the most with the introduction of DSNs, decreasing by approximately 40 percent;
  • DSNs would result in a 45% decrease in the number of P2P users who leave music and video files in shared directories for others to download;
  • The vast majority of consumers who download content find DSN technology “less cumbersome” than DRM and a “better balance between consumer needs and copyright protections”; and
  • Many consumers would buy more CDs and DVDs when introduced to DSNs.

One overarching conclusion from the survey is that consumers would need to be educated on the differences between DSNs and traditional Digital Rights Management, specifically regarding the legal status of content and the risks of uploading.

The findings from the survey are detailed within a new white paper that is now available at www.digitalwatermarkingalliance.org

About Digital Watermarking
A MultiMedia Intelligence study identified digital watermarking and fingerprinting as a key growth market that could surpass $500 million by 20121. Digital watermarking is the process by which identifying data is woven into media content, giving it a unique, digital identity. Imperceptible to the human senses yet easily recognized by special software detectors, a digital watermark remains constant even through recording, manipulation and editing, compression and decompression, encryption, decryption and broadcast–without affecting the quality of the content. Digital watermarks can identify copyrighted content and associated rights, during and after distribution, to determine copyright ownership and enable rights management policy while enabling innovative new content distribution and usage models. Today, digital watermarks are broadly deployed with billions of watermarked objects and hundreds of millions of watermark detectors in the market, supporting various commercial and government applications.

About Interpret
Interpret is a leading entertainment, media and technology measurement and market research firm that applies proprietary, cutting edge methodologies and extensive category knowledge to help companies plan, test, and measure their business strategies. As the first research firm to focus on evaluating and measuring the intersections of content, technology, advertising and consumer behavior, Interpret provides clients with premium quality insight across the media and entertainment landscape, including leaders in the home entertainment, video game, new media, mobile content, and theatrical industries. Interpret’s syndicated measurement products and custom market research services continue to address many of the challenges faced by marketers, programmers and technologists in the evolving digital age. Based in Los Angeles with offices worldwide, Interpret’s “on the ground” staff, strategic partnerships and strong vendor relationships in key territories give the company a global reach with services throughout North America, Europe and Asia Pacific.

About the Digital Watermarking Alliance
The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member companies include aquaMobile, Civolution B.V., DataMark Technologies, Digimarc (Nasdaq: DMRC), Gibson, ISAN-IA, MarkAny, Media Sciences International, Streamburst, Thomson (Euronext 18453; NYSE: TMS), Université Catholique de Louvain, Verance, Verimatrix, and Widevine Technologies. For more information, please visit www.digitalwatermarkingalliance.org.

CONTACT: For media inquiries, please contact Delisa Reavis of RH Strategic (Tel: 202-585-0210; e-mail: dreavis@rhstrategic.com).

1Beyond Traditional DRM: Moving to Digital Watermarking & Fingerprinting in Media Monetization” published by MultiMedia Intelligence, January, 2008.

MEDIA ADVISORY: Linking Print to the Web via Mobile Phones: A Comparison of Digital Watermarking, Fingerprinting and Barcodes

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Washington, DC, March 30, 2009 — The Digital Watermarking Alliance (DWA) released a white paper today to aid the mobile industry in distinguishing between the various technologies available to identify the content of printed media and seamlessly link to related resources in the digital world. The DWA is an international group of industry — leading companies involved in commercializing digital watermarking solutions.

The DWA white paper, titled “Enabling New Mobile Applications: A Comparison of Technologies,” educates the reader on the three main technologies currently used in applications for mobile phones to enable interactive printed materials: digital watermarking, digital fingerprinting and barcodes. These technologies leverage the mobile phone as a portable computing device, enabling users to use the phone’s camera to link from an image in the physical world to a related video, Web site, promotional opportunity, or additional information on a product or subject.

“While many members of the mobile community are aware of these exciting technological advances, we believe that market adoption and implementation depends on a complete understanding of the scope and nuances of each technology,” said John Utley, Chairman of the DWA. “The purpose of this paper is to educate businesses, marketing firms and advertising agencies considering these new applications on the strengths and capabilities of each technology, and expose them to the significant marketing potential enabled by interactive print.”

The white paper is now available for download at http://www.digitalwatermarkingalliance.org/

About Digital Watermarking
A MultiMedia Intelligence study identified digital watermarking and fingerprinting as a key growth market that could surpass $500 million by 20121. Digital watermarking is the process by which identifying data is woven into media content, giving it a unique, digital identity. Imperceptible to the human senses yet easily recognized by special software detectors, a digital watermark remains constant even through recording, manipulation and editing, compression and decompression, encryption, decryption and broadcast — without affecting the quality of the content. Digital watermarks can identify copyrighted content and associated rights, during and after distribution, to determine copyright ownership and enable rights management policy while enabling innovative new content distribution and usage models. Today, digital watermarks are broadly deployed with billions of watermarked objects and hundreds of millions of watermark detectors in the market, supporting various commercial and government applications.

CONTACT: For media inquiries, please contact Delisa Reavis of RH Strategic (Tel: 202-585-0210; e-mail: dreavis@rhstrategic.com).

About the Digital Watermarking Alliance
The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member companies include aquaMobile, Civolution B.V., DataMark Technologies, Digimarc (Nasdaq: DMRC), Gibson, ISAN-IA, MarkAny, Media Sciences International, Streamburst, Thomson (Euronext 18453; NYSE: TMS), Université Catholique de Louvain, Verance, Verimatrix, and Widevine Technologies. For more information, please visit www.digitalwatermarkingalliance.org

1 “Beyond Traditional DRM: Moving to Digital Watermarking & Fingerprinting in Media Monetization” published by MultiMedia Intelligence, January, 2008.

MEDIA ADVISORY: Digital Watermarking Alliance Endorses Privacy Principles Established by Center for Democracy & Technology

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Washington, DC, May 29, 2008 — The Digital Watermarking Alliance (DWA), an international group of industry leading companies involved in commercializing digital watermarking solutions, announced its endorsement of the Privacy Principles for Digital Watermarking issued today by the Center for Democracy & Technology http://cdt.org/press/20080529press.php. Digital watermarking is being widely adopted to support new entertainment experiences for consumers, enable new content distribution methods, communicate copyright information, monitor broadcasts and Internet traffic, enhance security of documents, protect brands, and identify specific copies of media.

Even though billions of digitally watermarked objects have been successfully deployed without any known privacy issues, and only a very small subset of watermarking applications have any potential bearing on privacy, the DWA believes that by proactively embracing best practices as recommended by the CDT, potential privacy issues can be effectively addressed prior to new solutions being implemented. This will ease the way for broad industry-wide adoption, enable new media distribution models, and enhance access to valuable content for consumers.

The DWA also announced it will undertake outreach efforts to ensure digital watermarking applications across all forms of media content are designed with privacy principles in mind, and will continue to advocate for awareness within industry of the need for strong privacy stewardship in the distribution of digital content.

“Digital watermarking has enjoyed broad adoption across many segments of industry and government, and in areas where interoperability is necessary and privacy needs to be safeguarded, we believe watermarking is an ideal solution,” said Reed Stager, chairman of the Digital Watermarking Alliance. “The combination of digitally watermarked content and respect for consumer privacy will further broaden adoption and unleash new distribution models. We applaud the Center for Democracy & Technology’s focus on digital watermarking and its efforts to gather input from a broad array of stakeholders in developing its recommended best practices.”

About Digital Watermarking
Digital watermarking is the process by which identifying data is woven into media content, giving it a unique, digital identity. Imperceptible to the human senses yet easily recognized by special software detectors, a digital watermark remains constant even through recording, manipulation and editing, compression and decompression, encryption, decryption and broadcast-without affecting the quality of the content. Digital watermarks can identify copyrighted content and associated rights, during and after distribution, to determine copyright ownership and enable rights management policy while enabling innovative new content distribution and usage models. Today, digital watermarks are broadly deployed with tens of billions of watermarked objects and hundreds of millions of watermark detectors in the market, supporting various commercial and government applications. A recent MultiMedia Intelligence study identified digital watermarking as part of a key growth market that could surpass $500 million by 20121.

CONTACT: For media inquiries, please contact John Raffetto (Tel: (206) 264-1555; E-mail: john@rhstrategic.com)

About the Digital Watermarking Alliance
The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member companies include AquaMobile, Cinea, Inc., a Dolby company (NYSE:DLB), DataMark Technologies, Digimarc (Nasdaq: DMRC), GCS Research, Gibson, ISAN-IA, Jura, MarkAny, MediaGrid, Media Science International, Philips Electronics, Signum, Streamburst, Teletrax (Nasdaq: MDLK), The Nielsen Company, Thomson (Euronext 18453; NYSE: TMS), Université catholique de Louvain, Verance, Verimatrix, and Widevine Technologies. For more information, please visit www.digitalwatermarkingalliance.org

1 “Beyond Traditional DRM: Moving to Digital Watermarking & Fingerprinting in Media Monetization”published by MultiMedia Intelligence, January, 2008.

MEDIA ADVISORY: Digital Watermarking Alliance Reports New Options for Deploying Digital Watermarking, and Increased Adoption across the Media Landscape

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Las Vegas, Nevada, April 10, 2008 — Adoption of digital watermarking by media companies and technology providers to manage and secure digital content across many new forms of distribution is increasing, while more and more media content contains the feature, according to the Digital Watermarking Alliance (DWA). The DWA is an international group of industry leading companies involved in commercializing digital watermarking solutions.

Recent industry developments and news demonstrating continued momentum for digital watermarking solutions include:

  • “A MultiMedia Intelligence study identified digital watermarking and fingerprinting as a key growth market that could surpass $500 million by 20121. “Applications leveraging digital watermarking are expanding, as the technology moves into multiple key roles,” said Mark Kirstein, president of MultiMedia Intelligence. “Media owners and advertisers are seeking more visibility and metrics on usage and distribution, or wish to monetize and control the content as it is distributed via the Internet, peer-to-peer, and social networks. There are many new offerings in the market that rely on digital watermarking to make this possible. Likewise, companies are positioning digital watermarking for integration into set-top boxes to support early release of HD programming, and others are incorporating watermarking in next generation Blu-ray devices.”
  • The DWA will be represented at the Digital Hollywood Spring conference May 8, 2008, on the “Next Generation P2P and Film” panel.
  • Cinea, a Dolby company, announced it has signed two new technology partners for its digital watermarking solutions. SecureMedia is incorporating Cinea’s technology into its IPTV content security offering to enable content owners and system operators to track content origin and distribution information right down to the specific transaction or device. For more information, visit http://www.cinea.com/press/032008_SecureMediaCinea.pdf. Cinea has also announced that Broadcom Corporation, one of the world’s largest fabless semiconductor manufacturers, is integrating Cinea’s Running Marks™ solution into Broadcom’s system-on-chip (SoC) decoder platform. The resulting technology will be made available to all Broadcom customers with a Cinea Running Marks license, including set-top box vendors, conditional access vendors, and cable, telecommunications, and satellite system operators. See http://www.cinea.com/press/0802_Cinea_Broadcom.pdf
  • The Nielsen Company and Digimarc Corporation announced a new service — Nielsen Digital Media Manager — that will enable media companies, social networks, peer-to-peer services and user generated content sites to monitor and manage the distribution of media content across the Internet. Nielsen already uses digital watermarking to encode 95% of national television programming for its television ratings service, and the new service will focus initially on the online distribution of television content in the U.S. The companies expect these new solutions will commence live beta testing in May. Visit http://www.nielsen.com/media/2007/pr_071205.html or http://www.digimarc.com/media/release.asp?newsID=610
  • Philips is integrating digital watermarking into its line of hospitality television sets and will soon support a full range of HDTV sizes, including 26″, 32″, 37″, 42″ and 52″. Hoteliers have long enjoyed an early-release movie window that allows them to entertain their guests with box-office hits prior to release on DVD. The Philips VTrack digital watermarking solution is designed to ease concerns about piracy that have led certain content owners to withhold high-definition media from this advance window. In addition, Philips has announced that five major Hollywood movie studios have approved Philips’ CineFence forensic marking of digital cinema soundtracks to deter piracy.
  • Teletrax has signed contracts with the International Committee of the Red Cross (ICRC), the Atlas Agency, the largest news and distribution agency in Spain, and Agence France-Presse, the leading global news agency, to electronically monitor usage of their news content. The company also added three new direct response advertising clients to its roster, including G2 Direct & Digital, Kent Creative Group and Gold Mountain Media, Inc. All will use the Teletrax® suite of broadcast intelligence services to monitor and track broadcast, cable and satellite television airings of their direct response advertisements. In addition, Mercury Communications, the largest independent measurable media company in North America, signed a four-year contract renewal with Teletrax to electronically monitor and track airings of it long and short form direct response television advertisements. Visit www.teletrax.tv/index.php/News/Teletrax/ for more information.
  • Thomson recently announced that Moovyplay has selected NexGuard™, Thomson’s state-of-the-art content security solution suite, for implementation into its portable movie rental service. Moovyplay is a venture developed by Paris-based CPFK, France’s leader in DVD rental services with 2,200 outlets under three retailer brands: Video Futur, Cinebank and Video Pilote. The partnership marks the first integration of a digital video watermarking solution into a portable video device. NexGuard will be embedded into customized handheld devices created both by Moovyplay and Archos, which will allow customers to conveniently rent movies by loading dozens of titles at one time from an in-store kiosk onto their device. For more information, please visit: http://www.thomson.net/GlobalEnglish/Corporate/News/Pages/
    movieplay-video-rental-service.aspx
  • Widevine Technologies has partnered with Digital Latin America (DLA) to secure premium content for digital pay-TV operators throughout Latin America. Widevine will encrypt and watermark content that DLA delivers to 23 countries to fulfill content owners’ requirements for licensing high-value videos and popular programs. Digital Latin America delivers premium, high value content via satellite and IP to 100% of the MSOs in 23 countries and to 51 systems across Latin America and is the only provider in the region that delivers video on demand and pay-per-view services with blockbuster movies from major Hollywood Studios including Disney, MGM, Paramount/Dreamworks, Warner Bros. and NBC Universal, as well as international studios.

About Digital Watermarking
Digital watermarking is the process by which identifying data is woven into media content, giving it a unique, digital identity. Imperceptible to the human senses yet easily recognized by special software detectors, a digital watermark remains constant even through recording, manipulation and editing, compression and decompression, encryption, decryption and broadcast — without affecting the quality of the content. Digital watermarks can identify copyrighted content and associated rights, during and after distribution, to determine copyright ownership and enable rights management policy while enabling innovative new content distribution and usage models. Today, digital watermarks are broadly deployed with billions of watermarked objects and hundreds of millions of watermark detectors in the market, supporting various commercial and government applications.

CONTACT: For media inquiries, please contact John Raffetto (Tel: (206) 264-1555; E-mail: john@rhstrategic.com)

About the Digital Watermarking Alliance
The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member companies include AquaMobile, Cinea, Inc., a Dolby company (NYSE:DLB), DataMark Technologies, Digimarc (Nasdaq: DMRC), GCS Research, Gibson, ISAN-IA, Jura, MarkAny, MediaGrid, Media Science International, Philips Electronics, Signum, Teletrax (Nasdaq: MDLK), The Nielsen Company, Thomson (Euronext 18453; NYSE: TMS), Université catholique de Louvain, Verance, Verimatrix, and Widevine Technologies. For more information, please visit www.digitalwatermarkingalliance.org

1 “Beyond Traditional DRM: Moving to Digital Watermarking & Fingerprinting in Media Monetization”published by MultiMedia Intelligence, January, 2008.

MEDIA ADVISORY: Digital Watermarking to be Demonstrated at Jan. 30 State of the Net Conference in Washington, D.C.

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WHO:
The Digital Watermarking Alliance (DWA) is a group of organizations that share a common interest in furthering the adoption of digital watermarking and which are actively involved in commercialization of digital watermarking-based applications, systems and services.

WHAT:
The growth in digitally-distributed movies, music and television programming has created a need for effective and persistent content identification to enable new consumer experiences, while helping media and entertainment companies efficiently commercialize and distribute their media content. The DWA will feature a demonstration of how movie, music and television content can be identified and managed using digital watermarking across any device from anywhere at anytime. As one of 25 exhibitors at the 11th Annual Kickoff Technology Policy Exhibition, the DWA will also show attendees new approaches to identifying and managing content in HDTV, IPTV, Digital Cinema and P2P network environments. The Congressional Internet Caucus Advisory Committee is hosting the event immediately following the State of the Net Internet Caucus.

WHEN:
Wednesday, January 30, 2008
5:00 p.m. to 7:00 p.m
Cocktails and hors d’ oeuvres

WHERE:
H-902, Hart Senate Office Building

MEMBERS & STAFF RSVP:
PFor more info and to RSVP visit www.netcaucus.org/events/2008/kickoff/

MEDIA CONTACT
Delisa Davis
RH Strategic
202 585 0210
ddavis@rhstrategic.com

ABOUT:
The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member companies include AquaMobile, Cinea, Inc., a Dolby company (NYSE:DLB), DataMark Technologies, Digimarc (Nasdaq: DMRC), GCS Research, Gibson, ISAN-IA, Jura, MarkAny, MediaGrid, Media Science International, Philips Electronics, Signum, Teletrax (Nasdaq: MDLK), The Nielsen Company, Thomson (Euronext 18453; NYSE: TMS), Université catholique de Louvain, Verance, Verimatrix, and Widevine Technologies. For more information, please visit www.digitalwatermarkingalliance.org

MEDIA ADVISORY: Digital Watermarking Alliance Hosts Nov. 15 Event in Los Angeles to Focus on Enabling Digital Media Commerce in 2008 and Beyond

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WHAT:

The Digital Watermarking Alliance is co-hosting an event with the House Congressional Entertainment Industries Caucus (CEIC) to further raise awareness of the commercial benefits of digital watermarking. The symposium, called “Digital Watermarking: Enabling Digital Media Commerce in 2008 and Beyond,” will bring together industry leaders and influencers to discuss the challenges and opportunities associated with distributing digital content. At the end of the symposium, interactive demonstrations and exhibits highlighting DWA members’ technologies will be available for viewing.

WHO:

Featured speakers:

  • Congresswoman Diane Watson (D-CA)
  • Dan Glickman, CEO and Chair, Motion Picture Association of America
  • Reed Stager, Chair, Digital Watermarking Alliance

Industry panel discussion:

  • Moderator: Bill Rosenblatt, DRM Watch
  • Participants: Steve Weinstein, MovieLabs; Joe Cates, NBC Universal; Paul Jessop, RIAA; Mitch Singer, Sony Pictures

DWA panel discussion:

  • Moderator: Jon Healey, Los Angeles Times
  • Participants: Introduction by Jean-Luc Moullet, Thomson; Joe Winograd, Verance; John Utley, Teletrax; Jim Ward, Philips; Graham Oakes, MSI; Rob Schumann, Cinea

WHEN:
Thursday, November 15Th, 2007
9:00 a.m. to 1:00 p.m. (Q&A included)
Catered Breakfast and Lunch Provided

WHERE:
Hollywood Roosevelt Hotel, Blossom Room
7000 Hollywood Boulevard, Hollywood, CA

RSVP:
Please RSVP to Anna Hughes at 202 585 0230 or email dwa@itstrategies.com

ABOUT:
The Digital Watermarking Alliance (DWA) is an international alliance of industry leading organizations that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member organizations include AquaMobile, Cinea, Inc., a Dolby company (NYSE:DLB), DataMark Technologies, Digimarc (Nasdaq: DMRC), GCS Research, Gibson, ISAN-IA, Jura, MarkAny, MediaGrid, Media Science International, Philips Electronics, Signum, Teletrax (Nasdaq: MDLK), The Nielsen Company, Thomson (Euronext 18453; NYSE: TMS), Université catholique de Louvain, Verance, Verimatrix, and Widevine Technologies. For more information, please visit www.digitalwatermarkingalliance.org

Digital Watermarking Alliance Expands to 20 Members

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The Digital Watermarking Alliance has added three new members: AquaMobile, The Nielsen Company and Academic Member Université catholique de Louvain

Los Angeles, Calif., Nov. 12, 2007 — The Digital Watermarking Alliance (DWA), an international group of industry leading organizations involved in commercializing digital watermarking solutions, today announced the addition of three new member organizations and that the DWA has grown its membership over 65 percent since it was founded 15 months ago. The Alliance now has a total of 20 members.

The new member companies are: AquaMobile (Spain), The Nielsen Company (U.S.), and academic member Université catholique de Louvain, Laboratoire de Telecommunications (Belgium).

“The Digital Watermarking Alliance continues to thrive as we add exciting new members who serve the commercial and government markets with proven digital watermarking applications, products, and research,” said John Utley, vice chairman of the DWA. “We are pleased to include these organizations in our efforts to create awareness for the value of digital watermarking. AquaMobile and The Nielsen Company are commercializing and deploying watermarking based solutions, while the Université catholique de Louvain, as an Academic member, is furthering the science of digital watermarking and paving the way for innovations to come.”

For more information on the member companies of the Digital Watermarking Alliance, please visit: www.digitalwatermarkingalliance.org/membership.asp

Digital watermarks can identify copyrighted content and associated rights, during and after distribution, to determine copyright ownership and facilitate rights management policy while enabling innovative new content distribution and usage models. Digital watermarks are broadly deployed with billions of watermarked objects and hundreds of millions of watermark detectors in the market, supporting various commercial and government applications. For more information about the Digital Watermarking Alliance, please visit: www.digitalwatermarkingalliance.org

On November 15, the Digital Watermarking Alliance will co-host a symposium with the House Congressional Entertainment Industries Caucus, chaired by Congresswoman Diane E. Watson (D-CA), in Los Angeles. “Digital Watermarking: Enabling Digital Media Commerce in 2008 and Beyond” will feature opening remarks from Congresswoman Watson and a keynote address from Dan Glickman, CEO and Chairman of the Motion Picture Association of America (MPAA). For additional information and to RSVP, please contact dwa@itstrategies.com.

CONTACT: For media inquiries, please contact Anna Hughes (202-585-0230 or hughes@itstrategies.com)

About the Digital Watermarking Alliance
The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member companies include AquaMobile, Cinea, Inc., a Dolby company (NYSE:DLB), DataMark Technologies, Digimarc (Nasdaq: DMRC), GCS Research, Gibson, ISAN-IA, Jura, MarkAny, MediaGrid, Media Science International, Philips Electronics, Signum, Teletrax (Nasdaq: MDLK), The Nielsen Company, Thomson (Euronext 18453; NYSE: TMS), Université catholique de Louvain, Verance, Verimatrix, and Widevine Technologies. For more information, please visit www.digitalwatermarkingalliance.org

Digital Watermarking Alliance Grows to 17 Members

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Launched one year ago, the Digital Watermarking Alliance has grown by 40 percent and expanded its international footprint with the addition of DataMark Technologies, Gibson, ISAN-IA, MarkAny and Widevine Technologies

Los Angeles, Calif., Sept. 26, 2007 — The Digital Watermarking Alliance (DWA), an international group of industry leading companies involved in commercializing digital watermarking solutions, today announced the DWA has grown by 40 percent since its founding one year ago, bringing the total number of DWA members to 17 organizations from around the world.

The five new member companies are: DataMark Technologies (Singapore), Gibson (U.S.), ISAN-IA (Switzerland), MarkAny (South Korea) and Widevine Technologies (U.S.).

“The Digital Watermarking Alliance has had an incredible first year, growing from 12 founding companies to 17 organizations serving the commercial and government markets with proven digital watermarking applications and products,” said John Utley, vice chairman of the DWA. “We are pleased to expand the membership and international representation in the Alliance with DataMark Technologies, Gibson, ISAN-IA, MarkAny and Widevine and look forward to working with these innovative companies as we continue creating awareness for the value of digital watermarking in the various commercial and government markets.”

For more information on the member companies of the Digital Watermarking Alliance, please visit: http://www.digitalwatermarkingalliance.org/membership.asp

Digital watermarks can identify copyrighted content and associated rights, during and after distribution, to determine copyright ownership and facilitate rights management policy while enabling innovative new content distribution and usage models. Digital watermarks are broadly deployed with billions of watermarked objects and hundreds of millions of watermark detectors in the market, supporting various commercial and government applications. For more information about the Digital Watermarking Alliance, please visit: www.digitalwatermarkingalliance.org

CONTACT: For media inquiries, please contact Anna Hughes (Tel: 202-585-0230; E-mail: Hughes@itstrategies.com)

About the Digital Watermarking Alliance
The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member companies include Cinea, Inc., a Dolby company (NYSE:DLB), DataMark Technologies, Digimarc (Nasdaq: DMRC), GCS Research, Gibson, ISAN-IA, Jura, MarkAny, MediaGrid, Media Science International, Philips Electronics, Signum, Teletrax (Nasdaq: MDLK), Thomson (Euronext 18453; NYSE: TMS), Verance, Verimatrix, and Widevine Technologies. For more information, please visit www.digitalwatermarkingalliance.org.

MEDIA ADVISORY: Digital Watermarking Alliance Hosts Sept. 26 Event in Washington DC to Focus on Content Identification, Enabling Media Commerce

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Chair of Senate Republican High Tech Task Force to deliver opening remarks

WHO:
Reed Stager, Digital Watermarking Alliance, Chairman
Rob Schumann, Digital Watermarking Alliance, Board Member

WHAT:
The proliferation of digital media content and strong consumer demand has created many new distribution models for the media and entertainment industry. This has naturally elicited concerns about how content should be protected while meeting demand. Attendees will learn how movie, music and television content can be identified and managed using digital watermarking across any device from anywhere at anytime, and will hear about new approaches to identifying and managing content in HDTV, IPTV, Digital Cinema and P2P network environments.

WHEN:
Wednesday, September 26, 2007
11:00 a.m. to 1:00 p.m. (Q&A included)
Catered Lunch Provided

WHERE:
Senate Caucus Room (SR-385), Russell Building

MEMBERS & STAFF RSVP:
Please RSVP to 202-585-0249 or email dwa@itstrategies.com

MEDIA:
Contact Anna Hughes at 202-585-0230 or hughes@itstrategies.com

ABOUT:
The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member companies include Cinea, Inc., a Dolby company (NYSE:DLB), DataMark Technologies, Digimarc (Nasdaq: DMRC), GCS Research, Gibson, ISAN-IA, Jura, MarkAny, MediaGrid, Media Science International, Philips Electronics, Signum, Teletrax (Nasdaq: MDLK), Thomson (Euronext 18453; NYSE: TMS), Verance, Verimatrix, and Widevine Technologies. For more information, please visit www.digitalwatermarkingalliance.org

Digital Watermarking Alliance Reports Industry Demand for Anti-Piracy, Imagery, Broadcast Monitoring and ID Security Solutions Continues

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Digital Watermarking Alliance also announces its participation on the “Piracy and DRM” panel at Digital Hollywood Spring

Los Angeles, Calif., June 11, 2007 — The Digital Watermarking Alliance (DWA), an international group of industry leading companies involved in commercializing digital watermarking solutions, today announced the alliance is seeing continued industry demand for real-world solutions to deter the piracy of entertainment content, better manage and measure broadcast programming, enhance the security of driver licenses, and improve the use of commercial and geospatial imagery.

The DWA also announced that it will be represented at the Digital Hollywood Spring conference June 11-14 in Santa Monica by Joe Winograd, who is speaking Wed., June 13 at 10:45 a.m. on behalf of the Alliance on the panel: Piracy and Digital Rights Management: Legal, Legislative and Social Issues Surrounding DRM and Anti-Piracy Implementation. The DWA was also recently represented by Eric Diehl at Broadband World Forum June 5-8 in Beijing, China, with participation on two digital rights management-related panels.

Recent industry developments and news demonstrating growing momentum and interest in digital watermarking solutions include:

  • Cinea, a Dolby company, announced early this year that its digital watermarking-based anti-piracy solutions were incorporated into 23 award screener films as part of the British Academy of Film and Television Arts (BAFTA) 2006-2007 awards season. Visit: www.cinea.com/press/BAFTAscreener_0107.pdf Cinea also launched the next generation of its Running Marks™ system for video on demand systems and is also offering digital watermarking support for compressed domain message insertion, allowing system operators to add powerful and easy-to-use serialization capabilities to their content distribution methods. Visit: www.cinea.com/press/NAB2007Release.pdf and www.cinea.com/press/MultiCodecNAB2007.pdf
  • DataMark Technologies, a Singapore-based company, announced that the newest version of its digital watermarking solution, StegMark, will be distributed together with Hewlett Packard’s high-end scanners and also in Singapore’s new traffic enforcement camera systems. StegMark utilizes patented and standard cryptographic algorithms to secure digital photographs against modification. StegMark is targeted at law enforcement agencies and companies required to ensure the authenticity and copyright of their digital photographs. Visit: www.datamark.com.sg
  • Digimarc announced a licensing agreement with Card Scanning Solutions. CSS, a provider of ID scanning and verification solutions, will incorporate Digimarc digital watermarking inspection capabilities into its portfolio of ID reading and verification solutions to help customers such as retailers, insurers and auto dealerships fight identity theft and fraud by reliably authenticating driver licenses presented as proof of identity and age. Visit: www.digimarc.com/media/release.asp?newsID=535
  • GCS Research announced a strategic partnership with Valtus to introduce next-generation geospatial digital watermarking functionality into Valtus imagery solutions. The companies have built a demonstration of the capabilities offered by digital watermarking using a homeland security scenario wherein a “dirty bomb” was detonated in downtown San Diego, requiring rapid geospatial situational awareness for evacuation of the affected population and massively scaled response by local, state, and federal resources into the downtown area. Visit: www.gcs-research.com/index.php/ID/
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  • Philips introduced VTrack, a robust watermarking solution for enhanced content protection in Pay TV applications that can survive camcorder copying. VTrack can easily be integrated with the set-top-box chipsets from major vendors including Broadcom, ST and Texas Instruments. Moreover, Philips announced an Avid AVX™ (Avid Video eXtensions) plug-in that allows content creators to use Philips watermarking technology within their Avid editing workflow to protect their content with a unique watermark. Visit: www.philips.com/ci
  • Signum announced that it continues to expand its base of VeriData and VeriData iDem users, enabling government agencies to secure digital images against fraudulent or accidental alteration. Users include over 30 police agencies in the U.K., 10 agencies in the U.S. and large-scale installations in Australia and South Africa. Visit: www.signumtech.com
  • Teletrax announced that their contract with ABC Television Network has been extended to include coverage in all U.S. markets. ABC is the first Teletrax client to contract to receive broadcast tracking and analysis across all 210 TV markets in the U.S. ABC Affiliate Marketing utilizes Teletrax to electronically track the broadcast of its on-air television show promotions. The company has also added three new direct response advertising clients to its roster, including media buying agencies RJ Palmer and Tower Media along with a marketing and advertising agency. All will use the Teletraxâ„¢ suite of broadcast verification services to monitor and track all broadcast, cable and satellite television airings of its short- and long-form direct response programming. Visit: www.teletrax.tv/index.php/News/Teletrax/
  • NexGuard, Thomson’s forensic watermarking solution for audiovisual content, is now available for set-top boxes and other consumer video devices to address piracy of movies and TV programming without limiting the needs of consumers. NexGuard is addressing cable, satellite and terrestrial operators’ security requirements. The solution can be deployed for every device using ST Microelectronics ST 71XX chipset series and various CAS providers. Announcements of integration of the Thomson NexGuard solution for set-top boxes were made at NAB tradeshow by Irdeto, SecureMedia, and Viaccess. Thomson has also unveiled a system capable of digitally watermarking content encoded with Microsoft Windows Media Video 9 (WMV9) or VC-1 Main Profile codecs for circulation of preview copies and on-line content delivery. Visit: http://contentsecurity.thomson.net
  • Verimatrix announced that its VideoMarkâ„¢ forensic watermarking technology is in the final process of integration with Amino’s AmiNET125 set-top box (STB) for commercial deployments. Visit: www.verimatrix.com/newsevents/
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  • Widevine announced it has expanded its intellectual property portfolio with the issuance of a patent for digital watermarking. Additionally, TVN Entertainment is now in full commercial deployment with watermarking its entire VOD line-up delivered to all major MSOs and telcos in the U.S with Widevine Mensor™. Widevine Mensor watermarking is also being integrated into the company’s recently announced protection system for Adobe® Flash videos. Visit: www.drmwatch.com/article.php/3680811,  www.nwinnovation.com/
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The Digital Watermarking Alliance was launched in September 2006 to build awareness of the value of digital watermarking to content owners, industry, policy makers and consumers (www.digitalwatermarkingalliance.org).

Digital watermarks can identify copyrighted content and associated rights, during and after distribution, to determine copyright ownership and facilitate rights management policy while enabling innovative new content distribution and usage models. Digital watermarks are broadly deployed with billions of watermarked objects and hundreds of millions of watermark detectors in the market, supporting various commercial and government applications. For more information about the Digital Watermarking Alliance, please visit: www.digitalwatermarkingalliance.org

CONTACT: For media inquiries, please contact Anna Hughes (Tel: 202-585-0230; E-mail: Hughes@itstrategies.com)

About the Digital Watermarking Alliance
The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member companies include Cinea, Inc., a Dolby company (NYSE:DLB), DataMark Technologies, Digimarc (Nasdaq: DMRC), GCS Research, Gibson, Jura, MediaGrid, Media Science International, Philips Electronics, Signum, Teletrax (Nasdaq: MDLK), Thomson (Euronext 18453; NYSE: TMS), Verance, Verimatrix, and Widevine Technologies. For more information, please visit www.digitalwatermarkingalliance.org.