Encourages policy makers to embrace digital watermarking to enable content owners and users to identify copyrighted works and address the challenge of orphan works

Washington DC, Feb. 5, 2007 — The Digital Watermarking Alliance (DWA), an international group of industry leading companies involved in commercializing digital watermarking solutions, today announced a new white paper that discusses the key role digital watermarking can play in addressing the issue of orphan works.

Today, a large number of “orphan works” — presumably copyrighted works whose owners cannot be identified or located-exists. Typically, such works are excerpts or newly digitized versions of books, movies, photos, and music whose ownership information has been stripped away or lost during distribution, re-formatting or editing. Unfortunately for those individuals and organizations seeking permission to use such works, much of this rich material ends up left untouched due to liability issues surrounding unspecified ownership.

Published by the DWA, the white paper proposes that policymakers consider facilitating the adoption of technologies, such as digital watermarking, to address the challenge of orphan works and copyright owner identification. Digital watermarks are available and widely deployed today and can help speed and facilitate deployment of online digital content by enabling identification of copyrighted content, facilitating rights management policy, and enhancing consumer experiences.

The Digital Watermarking Alliance white paper is available at www.digitalwatermarkingalliance.org

Representatives of the DWA will discuss these policy recommendations, as well provide an overview of how digital watermarking can address many of the digital content distribution issues currently facing the entertainment industry at two events this week:

• U.S. House Entertainment Industries Caucus luncheon, today (Monday, Feb. 5, 2007) in Washington DC
• DCIA P2P Media Summit LA, Tuesday, Feb. 6, 2007, in New York City (http://www.dcia.info/)

The Digital Watermarking Alliance was launched in September 2006 to promote the value of digital watermarking to content owners, industry, policy makers and consumers.

CONTACT: For media inquiries, please contact Jeremy Bartram (Bartram@itstrategies.com or +206-264-1999).

About the Digital Watermarking Alliance
The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technologies and solutions to a broad range of customers and markets around the world. Member companies include Cinea, Inc., a Dolby company (NYSE: DLB – News), Digimarc (Nasdaq: DMRC – News), GCS Research, Gibson, Jura, MediaGrid, Media Science International, Philips Electronics, Signum, Teletrax (Nasdaq: MDLK – News), Thomson (Euronext 18453; NYSE: TMS), Verance, Verimatrix, and Widevine Technologies. For more information, please visit www.digitalwatermarkingalliance.org.

Widevine joins more than a dozen DWA members involved in commercializing innovative digital watermarking solutions

Los Angeles, Calif., Jan. 11, 2007 — The Digital Watermarking Alliance (DWA), an international group of industry leading companies involved in commercializing digital watermarking solutions, today announced the addition of Widevine Technologies to the industry organization.

Widevine Technologies is a leading provider of content protection and forensic watermarking solutions for telco, internet, mobile, cable and satellite service providers worldwide. Its patented Widevine Mensor solution invisibly watermarks content at multiple points in a video distribution network and employs session-based watermarks in real-time to content that is streamed from a server to a client.

“Widevine looks forward to working with the DWA to promote watermarking for deterring theft and identifying pirates. Digital piracy is an ever present threat and we want to ensure that content owners and video operators are able to identify, track and manage multimedia content distributed over multiple platforms,” said Matt Cannard, Vice President of Marketing at Widevine.

“The Digital Watermarking Alliance is delighted to welcome Widevine Technologies, a company that is developing innovative digital watermarking solutions,” said Reed Stager, chairman of the DWA. “Growing interest in our industry alliance is a testament to the fact that real-world digital watermarking solutions and technologies offered by DWA members are bringing enhanced consumer experiences and more efficient media management and security to the media, entertainment and government markets.”

The Digital Watermarking Alliance was launched in September 2006 to create awareness of the value of digital watermarking to content owners, industry, policy makers and consumers (www.digitalwatermarkingalliance.org).

Digital watermarks can identify copyrighted content and associated rights, during and after distribution, to determine copyright ownership and facilitate rights management policies while enabling innovative new content distribution and usage models. Digital watermarks are broadly deployed with billions of watermarked objects and hundreds of millions of watermark detectors in the market, supporting various applications. (http://www.digitalwatermarkingalliance.org/casestudies.asp)

For more information about the Digital Watermarking Alliance, please visit: www.digitalwatermarkingalliance.org

CONTACT: For media inquiries, please contact Jeremy Bartram (Bartram@itstrategies.com or 1 206 264 1999).

About the Digital Watermarking Alliance
The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member companies include Cinea, Inc., a Dolby company (NYSE:DLB), Digimarc (Nasdaq: DMRC), GCS Research, Gibson, Jura, MediaGrid, Media Science International, Philips Electronics, Signum, Teletrax, Thomson (Euronext 18453; NYSE: TMS), Verance, Verimatrix, and Widevine Technologies. For more information, please visit www.digitalwatermarkingalliance.org

About Widevine Technologies, Inc.
Widevine is the leading provider of downloadable content protection and forensic solutions for IP video operators worldwide. Widevine enables telco, internet, mobile, cable and satellite service operators to generate new revenue opportunities through the secure distribution, identification and tracking of multimedia content.

Utilizing a combination of downloadable conditional access, digital rights management and digital copy protection techniques, Widevine enables operators to acquire and distribute premium studio content and, through unique patented technologies, reduce video related capital and operational expenditures. An innovator in the industry and holder of six patents, Widevine invented the renewable client security with the Cypher Virtual SmartCard-which today protects more IP video set top boxes, personal video recorders, PCs, portable media players and mobile devices in the industry than any other vendor.

Widevine is a privately held corporation headquartered in Seattle, WA, funded by Cisco Systems, Inc. (NASDAQ: CSCO), Charter Ventures, Constellation Ventures, Dai Nippon Printing Co., Ltd (DNP), PaceSetter Capital Group, Phoenix Partners, TELUS (NYSE: TU) and VantagePoint Venture Partners.

Digital Watermarking Alliance member companies include Cinea, Digimarc, GCS Research, Jura, MediaGrid, Media Science International, Philips Electronics, Signum, Teletrax, Thomson, Verance, and Verimatrix

Los Angeles, Calif., Oct. 24, 2006 — The Digital Watermarking Alliance (DWA), an international group of industry leading companies, today announced growing momentum and interest in digital watermarking solutions that are helping to deter the piracy of movies, monitor and verify the airing of broadcast programming and advertising, and more effectively identify and manage image-based intelligence assets.

Members of the Digital Watermarking Alliance are industry-leading companies that are leading the commercialization and delivery of real-world digital watermarking applications to help media and entertainment customers better identify, track and manage movies, music, TV content, images, identity documents and other media content.

Recent industry developments and news demonstrating growing momentum and interest in digital watermarking solutions include:

• Cinea has announced the launch of its expanded forensic watermarking technology that allows device specific content tracking across a wide range of consumer electronics devices. The technology, already successfully employed in the professional entertainment marketplace, also allows for high output, session based watermarking in a head end device such as a “download and burn” server. Widevine plans to deploy Cinea technology to all 1.5 million users of its current installed base of IPTV set-top boxes later this year.

  http://www.cinea.com/press/71706_SV510.pdf and

  http://www.cinea.com/press/RMConsumerLaunch_83006.pdf and

  http://www.widevine.com/pr/081_watermarking_consumer_devices.html

• Digimarc and GCS Research are working together on the second phase of a project that uses digital watermarking for more effective identification and management of image-based military intelligence. The U.S. Department of Defense FY07 appropriations bill included $2.6 million for the U.S. Army Night Vision Electronic Sensor Directorate to embark on the second phase of the project.

  http://www.digimarc.com/media/release.asp?home=news&newsID=510

• Philips announced that their CineFence Anti-Piracy solution has been generally released and has already been deployed to 1,300 theaters. Philips has started the rollout of its CineFence anti-piracy technology watermarking with Christie AIX. This world leader in turnkey digital cinema systems has already equipped over 1,300 cinemas in the last year and provides watermark detection services using the Philips Cinefence watermark reading technology.

  http://www.business-sites.philips.com/contentidentification/about/index.html

• Teletrax reports that Fox Broadcasting Company, the United Nations TV, Direct Impact Group, Direct Response Media, and ITN Networks are among the latest television broadcasters and advertisers to use Teletrax digital watermarking solutions to monitor and verify airings of affiliate stations’ use of promotional video materials, direct response advertisements and other broadcast programming. In addition, Teletrax announced its entrance into the sports marketing industry with an agreement to monitor A1GP’s live global broadcasts of its motorsports events.

  http://www.teletrax.tv

• Telestream, a provider of multi-format workflow solutions, recently announced that it is incorporating Philips forensic watermarking into its video production solution, enabling content owners to better protect content as it is distributed throughout the production chain.

  http://www.telestream.net/news/06_09_05.htm

• Thomson, provider of technology, services, and systems to the Media and Entertainment industries, announced that major digital cinema server manufacturers, including Doremi, GDC, QuVis and Time Tamedia, are using its NexGuard digital watermarking solution to embed the date, time and place of projection into a digital motion picture’s image and soundtrack during play-out in movie theaters. When this information is extracted from pirated materials, it pinpoints the exact source of the leakage.

  http://www.thomson.net/EN/Home/NewsSearchResults.htm?Keyword=NexGuard

• Kodak Digital Cinema announced it is licensing Thomson’s NexGuard digital cinema watermarking solution for inclusion in its CineServer, a key component in Kodak’s networked system for full digital cinema presentations.

  http://www.dcinematoday.com/dc/pr.aspx?newsID=606

• Verimatrix has profiled the growing range of partners that have committed to the commercial availability of VideoMarkTM-enhanced set-top boxes (STBs). Tilgin, WEGENER, Entone, Softier and Setabox are integrating VideoMark, Verimatrix’s patent-pending forensic watermarking technology, and Video Content Authority System (VCAS) with their leading IPTV boxes in response to new content owner and system requirements.

  http://www.verimatrix.com/press/news_2006_Aug_31.php

The Digital Watermarking Alliance was launched in September 2006 to build awareness of the value of digital watermarking to content owners, industry, policy makers and consumers (www.digitalwatermarkingalliance.org).

Digital watermarks can identify copyrighted content and associated rights, during and after distribution, to determine copyright ownership and facilitate rights management policy while enabling innovative new content distribution and usage models. Digital watermarks are broadly deployed with billions of watermarked objects and hundreds of millions of watermark detectors in the market, supporting various commercial and government applications. (www.digitalwatermarkingalliance.org/casestudies.asp)

For more information about the Digital Watermarking Alliance, please visit: www.digitalwatermarkingalliance.org

CONTACT: For media inquiries, please contact Jeremy Bartram (Bartram@itstrategies.com or 1 206 264 1999).

About the Digital Watermarking Alliance
The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member companies include Cinea, Inc., a Dolby company (NYSE:DLB), Digimarc (Nasdaq: DMRC), GCS Research, Jura, MediaGrid, Media Science International, Philips Electronics, Signum, Teletrax, Thomson (Euronext 18453; NYSE: TMS), Verance, and Verimatrix. For more information, please visit www.digitalwatermarkingalliance.org