From just a single leak, content is made available for free to millions of potential customers instantly across the world; it’s not just distribution revenue but also executive careers on the line. Forensic Watermarking is here to stay as the only proven anti-piracy technology that can provide actionable intelligence on global piracy. Come learn about practical implementation steps when implementing available forensic watermarking technology in conjunction with strong piracy monitoring services. Your chance to review, question and compare the available solutions from DWA members and ‘swipe right” with a professional partner to meet your specific needs. Rajan Samtani, Senior Advisor, Digital Watermarking Alliance
By Rajan Samtani, Senior Advisor, and Graham M. Oakes, Chairman, Digital Watermarking Alliance
In the last several years—with the massive proliferation of readily available sources of content such as Netflix, Amazon, Spotify, and Pandora, audio, video, e-books, and games—piracy has continued to be a huge problem. As the availability of ever higher-fidelity options such as 4K Ultra HD and HDR hit the mainstream market, piracy from Bit Torrent, on-demand cyberlockers, and illicit streaming sites remains rampant.
As a result, industry bodies such as MovieLabs have come up with comprehensive content security recommendations and requirements for distributors, service providers, and OTT licensees to gain access to content. Of late, the scale of loss due to global sports piracy also creates a heavy burden. This situation is further exacerbated due to the proliferation of high-bandwidth internet connections available on ever more capable devices, enabling much higher-quality pirated content, directly captured through analog means. Addressing the content protection requirements in this new age requires stronger hardware security complemented by revocable and renewable software security along with strong robustness considerations. In addition, forensic watermarking is also being positioned as a requirement for the distribution of this higher value content.
It is clear that service providers, currently attempting to accommodate even a subset of the new requirements and recommendations, will be preparing the ecosystem for growing adoption of the more advanced content protection recommendations across the premium content ecosystems of the future.
Some of these functions such as advanced cryptography, best practices for key management, and more time-sensitive approaches to “activating” content corresponding to the street date, are already embodied in the state-of-the-art content protection systems available today. But there are many aspects of the new specifications that will require entirely new approaches to content security.
Often, in order to implement the hardware and software security required along with the adjacent monitoring, tracking, and remediation services, close collaboration among various parties in the ecosystem is necessary. Cooperation between service providers, chip manufacturers, component providers, and encoding technologies—as well as content protection technology vendors and service providers— becomes a necessity. For example, to implement some of the new recommendations such as digital watermarking, distributors and service providers need to invest in new infrastructure as well as change their policies to accommodate the forensic services required to track, trace, and then respond appropriately to the parties that leaked the pirated content.
Further, the next few years will see significant changes in business models as we make the transition from closed, managed service options for licensed content to open OTT, including IP and mobile distribution scenarios. The specifics of content security will need to respond to the rapid changes in standards for content formats, delivery, and QoS amidst the chaotic world of device fragmentation. There is a delicate balance between making the content protection easy to use and invisible to the legitimate user while still making it difficult for the pirate to access the content through illicit means.
This Superguide provides a survey of the available technologies and solutions to address the long-term implications of the proposed refinements for new content protection that all next generation system will need to accommodate. The technology providers represented in this guide offer the means to translate the recommendations and best practices into practical solutions that can be implemented today.
We hope it’s used as a “sense-making” tool as members of the content ecosystem navigate the complexity of incredibly fast-moving world of content production and distribution, while protecting their substantial investments and their obligations to the artists and the content creation community.
This text is an excerpt from the Streaming Media DRM/Content Protection Super Guide. Download the full Superguide from Streaming Media here.
San Jose, Calif. — July 10, 2012 — The Digital Watermarking Alliance (DWA) today announced that several of its members have seen increased adoption and commercialization of their digital watermarking technology and solutions in the first half of 2012. Members of the DWA continue to innovate with digital watermarking to help create new digital entertainment experiences for consumers around the globe and a more secured, manageable and viable media ecosystem for rights holders.
Every day billions of people read magazines, listen to music, watch television, purchase movies on demand and use portable devices. The use of digital watermarking technology is making these entertainment experiences more secure, interactive and fulfilling than ever before.
“It is exciting to see digital watermarking technology blossom over the last few years into such a wide variety of applications,” said Bill Rosenblatt, president of GiantSteps Media Technology Strategies. “It is now used routinely as a complement to encryption for protecting high-value content. But it’s also used in various ways to enrich content’s value, both to users and to content distributors.”
Magazines Create Exciting & Popular Print-to-Mobile Experiences for Readers
This year the 2012 Sports Illustrated Swimsuit Issue became the first top 100 U.S. magazine to use the Digimarc® Discover platform from Digimarc Corporation (NASDAQ: DMRC) to digitally watermark the issue’s stunning photos and bring them to life with complementary videos. Behind-the-scenes videos of the 19 different swimsuit model photo shoots can be launched by scanning the magazine’s cover and pages using the new mobile Swimsuit Viewer App for the iPhone, iPad and Android.
The only thing that might be more popular than a Sports Illustrated Swimsuit cover-model is Pinterest, which boasted 18.7 million unique users in March, 20121. Digimarc has introduced a Print-to-Pin℠ solution that lets the readers of the June 2012 issue of House Beautiful pin images directly from the “Kitchen of the Month” feature in the magazine to their Pinterest boards, using digital watermarks as the enabling technology. Several more popular magazines are set to become Pinterest-enabled in the coming months.
Television + Mobile Device + Digital Watermarks = Second-Screen Entertainment
The media industry is undoubtedly experiencing a period of unprecedented change with a clear shift in consumer viewing habits. A recent report from Nielsen2 found that 88 percent of people who own tablets and 86 percent of those with smartphones in the US have used their devices at least once while watching television in the month of May, 2012.
Civolution®, through its state-of-the-art SyncNow™ Automatic Content Recognition (ACR), brings second-screen experiences to a whole new level. Using audio digital watermarking the SyncNow – 2nd screen solution enables identification and synchronization between (live) broadcast, on-demand or recorded television content. It allows for exciting interactive applications on companion devices (tablets, smart phones, laptops) to present compelling synchronized user experiences such as polling, voting, targeted advertising, direct purchases, etc., and has been deployed to sync apps to several international show formats.
Digital Watermarks Make Early-Release Videos-On-Demand Accessible
According to recent data from Infonetics, the global video infrastructure market grew 6% in 2011 to $803 million U.S.3 Additional research from the NPD Group shows that the current video-on-demand (VOD) market is ruled by Pay-TV services with revenues reaching $1.3 billion in 2011; in fact, 15 percent of U.S. consumers ages 13 and older used pay-TV VOD movie services from a cable, satellite, or fiber-optic provider in the twelve months ending August 2011, which translates to 40 million users.
As mandated by Hollywood studios for offering movies in an early-release window, operators need to integrate transactional digital watermarking protection into their VOD workflow and network infrastructure, which allows for forensic tracking to the source of potentially illegal copies. Contributors to growth in this market are Verimatrix and Civolution.
Verimatrix’s StreamMark™ server-side forensic watermarking solution has been fully integrated with video-on-demand (VOD) server equipment from leading vendors ready for commercial real-time stream by stream payload insertion.
The end-to-end StreamMark solution has been deployed with several major US cable operators for early-release VOD trials, which are part of a trend that will open up new revenue opportunities and provide key service differentiation in the market. StreamMark can be deployed as a standalone component to an existing cable network infrastructure or as an integrated part of a complete Verimatrix revenue security solution.
SeaChange and Civolution recently announced they have created a joint solution that — for the first time — enables cable operators to offer premium VOD content to their subscribers. In order to do this, SeaChange integrated Civolution’s newest NexGuard watermark preprocessor and smart-embedder software into its intelligent video software platform. The solution has been deployed by a large North American cable operator.
About Digital Watermarking
Digital watermarking is the process by which identifying data is woven into media content, giving it a unique, digital identity. Imperceptible to the human senses yet easily recognized by special software detectors, a digital watermark remains constant even through recording, manipulation and editing, compression and decompression, encryption, decryption and broadcast — without affecting the quality of the content. Digital watermarks can identify copyrighted content and associated rights, during and after distribution, to determine copyright ownership and enable rights management policy while enabling innovative new content distribution and usage models. Today, digital watermarks are broadly deployed with billions of watermarked objects and hundreds of millions of watermark detectors in the market, supporting various commercial and government applications.
About the Digital Watermarking Alliance
The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member companies include Civolution, Datamark Technologies, Digimarc, ISAN International Agency, MarkAny, Media Science International, Technicolor, Université catholique de Louvain and Verimatrix. For more information, please visitwww.digitalwatermarkingalliance.org
Follow the DWA on Twitter
To keep up-to-date with the latest news from the DWA and about digital watermarking, follow the DWA on Twitter at www.twitter.com/DWA_Org
For media inquiries, please contact Gina Giachetti of About Communications, Tel: 510-858-8111, E-mail: email@example.com
Digimarc Corporation is not affiliated with, sponsored by, or endorsed by Pinterest, Inc.
1From ComScore, as reported by The New York Times on April 17, 2012
2Global Online Consumers and Multi-Screen Media: Today and Tomorrow
3Video on Demand (VOD) and Encoder Equipment and Video Subscribers
We’re very pleased to share with you, in advance of its public announcement, the agenda and speakers for the inaugural CLOUD COMPUTING CONFERENCE being presented by the Distributed Computing Industry Association (DCIA) at the 2012 NAB Show on April 16th.
This event will include Digital Watermarking Alliance (DWA) Chairman Graham Oakes as a featured speaker. The full-day conference will demonstrate how software developers are addressing two major concerns with respect to cloud-based solutions for video delivery — reliability and security.
Experts will provide a senior management overview of how cloud-based solutions positively impact each stage of the content distribution chain. From collaboration and post-production to storage, delivery, and analytics, decision makers responsible for accomplishing their content-related missions will find this a must-attend event.
The opening keynote will feature Bill Kallman, CEO, Scayl, who will introduce “The Latest Trends in Cloud Computing Solutions for the Audio/Video (A/V) Ecosystem.” How are innovative cloud-based technology developers impacting A/V content creation and distribution with a host of new strategies, products, and services?
The first panel will continue this top-line overview of “Advanced Capabilities, New Features, Cost Advantages of Cloud Computing Solutions.” What are the very latest ways that cloud computing is being applied throughout the creation and distribution chain for television and radio programming, motion pictures, corporate A/V production, and user-generated content (UGC)?
Panelists will include Mike Alexenko, Senior Director of Market Development, Cloud & Mobility, G-Technology; Scott Campbell, Principal, Media, Entertainment, and Telecoms, SAP; David Frerichs, Strategic Consultant, Pioneer Corporation; David Hassoun, Founder, RealEyes Media; AJ McGowan, CTO, Unicorn Media; Samir Mittal, CTO, Rimage; Michelle Munson, CEO, President, and Co-founder, Aspera; and Robert Stevenson, EVP, Business Development & Strategic Partnerships, Gaikai.
Jim Burger, Member, Dow Lohnes, will step back from the exuberance of such trends in the next keynote to examine “The Key Pitfalls Associated with Cloud Computing in High-Value Content Implementations.” How are safety and predictability considerations as well as related liability factors affecting cloud adoption for A/V by content creators, rights-holders, and distributors?
The follow-on panel will further explore “Privacy Issues, Reliability Questions, Security Concerns in the Cloud Computing.” What are the different but inter-related hurdles to overcome for consumers, content companies, software providers, broadband network operators, and related cloud services vendors in migrating to the cloud, and what steps is the distributed computing industry taking to address these problems?
Panelists will include David Cook, SVP, RES Sales and Content Licensing, Rovi Corporation; Dave Asprey, VP, Cloud Security, Trend Micro; Tom Mulally, Consultant, Numagic Consulting; Graham Oakes, Chairman, Digital Watermarking Alliance (DWA); Dan Schnapp, Partner & Chairman of New Media, Entertainment & Technology, Hughes, Hubbard & Reed; Yangbin Wang, CEO, Vobile; Marvin Wheeler, Chairman, Open Data Center Alliance (ODCA); and Vic Winkler, Author, “Securing the Cloud.”
The next keynote by Jonathan King, SVP, Joyent, will outline “Various Ways that Cloud Computing Is Being Applied to the Content Creation Process — from Pre- to Post-Production.” How are Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), and even Infrastructure-as-a-Service (IaaS) solutions strategically being brought to bear to improve key aspects of file-based workflow for A/V content?
The subsequent panel will delve further into “Audio/Video Pre-Production, Production, Post-Production Clouds.” What are leading examples and key case studies of ways that cloud-computing solutions are accelerating processes, improving quality, and/or reducing costs of such functions as collaboration, editing, animation, applying metadata, formatting, and transcoding?
Panelists will include Jim Cady, President & CEO, Slacker; Tony Cahill, Chief Engineer, CET Universe; Guillermo Chialvo, Gerente de TecnologÃa, Radio Mitre; Kirk Punches, VP, Business Development, Sorenson Media; Chris Kantrowitz, CEO, Gobbler; Ajay Malhotra, EVP, North America, Prime Focus Technologies; Jason Roks, Digital Alchemist, TV Asia USA; and Jostein Svendsen, CEO, WeVideo.
Shahi Ghanem, SVP, Strategy & Marketing, BitTorrent, will present the next keynote on “Alternative Approaches for Implementing Cloud Storage of Content Catalogs and Libraries and Leveraging Cloud-Based Distribution.” How is this most publicized area in the implementation of cloud computing for A/V — storage and delivery — progressing? What are the technology policy/rights considerations and economics behind such concepts as “cloud media lockers” and the newest peer-assisted hybrid solutions in “quantum computing?”
Exploring this more deeply will be the “The Cloud Media Storage & Delivery” panel. What are leading examples and key case studies of ways that cloud-computing solutions are accelerating processes, improving quality, and/or reducing costs of such functions as managing fungible inventories of high-value A/V content, including at the edge of the Internet, and delivering it to listeners and viewers?
Panelists will include Kris Alexander, Chief Strategist, Connected Devices & Gaming, Akamai; Saul Berman, Lead Partner, IBM Global Business Services; Bang Chang, VP, Server and Storage, SeaChange International; Stephen Condon, VP, Global Marketing Communications, Limelight Networks; Stephen Ehrlich, Dir. Media & Ent., Verizon Digital Services; Gianluca Ferremi, VP Sales & Marketing, Motive Television; Kshitij Kumar, SVP, Mobile Video, Concurrent; and Monica Ricci, Dir. of Product Marketing, CSG Systems.
The following keynote, “New Levels of Media Performance Data Enabled by Cloud Computing &mdash and Impact on Other Sectors,” will be presented by Scott Brown, GM & SVP Strategic Partnerships, Octoshape. How will marketers, sponsors, and advertisers respond to the ability to access “dashboards” that provide anonymized listener and viewer behavior in an unprecedented level of detail in real-time? How will this affect programming, scheduling, and sell-through services, as well as related industries?
The panel that succeeds Scott, “Cloud Measurement, Analytics, Implications,” will cover this topic in greater depth. What are leading examples and key case studies of ways that cloud-computing solutions are accelerating processes, improving quality, and/or reducing costs of such functions as aggregating demographic and psychographic data, audience flow trends, and additional behavior information? What are the implications of cloud computing deployments in the A/V ecosystem on the consumer electronics (CE) and telecommunications industries?
Panelists will include Thomas Coughlin, President, Coughlin Associates; Dick Csaplar, Senior Research Analyst, Virtualization and Storage, Aberdeen Group; Steve Hawley, Principal Analyst & Consultant, TVStrategies; Jonathan Hurd, Director, Altman Vilandrie & Co.; Jeff Kim, COO, US & EMEA, CDNetworks; John Schiela, President, Phoenix Marketing International (PMI); Nick Strauss, Director of Sales, Verizon Digital Media Services; and Mike West, CTO, GenosTV.
The final keynote, presented by Ashish Gupta, Strategist, Cloud Infrastructure, Huawei, will provide an overview of the ways that the “Disruptive Effects of Cloud Computing Will Continue.” How will cloud computing technology continue to disrupt the A/V ecosystem, and where and when will we see the most profound changes to current business models and operations?
And the closing panel. “Years Ahead for Cloud Computing,” will more thoroughly examine this provocative topic. What do the most credible forecasts and projections indicate about the ways that cloud-computing solutions will continue to impact the A/V ecosystem over the long term, and what will this mean for the underlying businesses that are based on content production and distribution?
Panelists will include Ian Donahue, President, RedThorne Media; Chris Haddad, VP, Technology Evangelism, WSO2; Wayne Josel, Counsel, Media & Entertainment, Hughes, Hubbard & Reed; Steve Mannel, Senior Director, Media & Communications, Salesforce.com; James Mitchell, CEO & Founder, Strategic Blue; Michael Smith, Professor of IT and Marketing, Carnegie Mellon University; David Sterling, Partner, i3m3 Solutions; and Chuck Stormon, CEO, Attend.
Please register early for the 2012 NAB Show and the CLOUD COMPUTING CONFERENCE to take advantage of discounts. This promises to be the DCIA’s most valuable and stimulating conference to date.
San Jose, Calif. — June 14, 2010 — The Digital Watermarking Alliance (DWA) today announced that its members have seen a surge of activity in the licensing, commercialization and adoption of digital watermarking technology and solutions in the first half of 2010.
In the movie industry alone there is an estimated piracy loss of $3 billion annually due to the illegal distribution of committee screeners and other pre-release movies on DVD or over the internet. When one also considers losses related to the piracy of music, images and other media content, the total impact on various industries and brands can be daunting.
With the need to ensure digital content of all kinds can be easily tracked and monetized, the market and applications enabled by digital watermarking technology is expected to continue to grow. Members of the DWA continue to innovate and contribute to this market growth.
- Arbitron, AlpVision and AWT System all recently licensed a variety of patents from Digimarc Corporation, which is recognized for the quality and depth of its patent portfolio related to digital watermarking and other content identification technologies by The Wall Street Journal, IEEE Spectrum, and MDB Capital Group. These agreements allow the licensees to deliver digital watermarking enabled solutions across a range of industries including music, packaging, publishing, and advertising and marketing.
- Civolution has signed several agreements in which its unique watermarking as well as fingerprinting-based technologies will be integrated with many well-known names in media and entertainment, such as BBC Worldwide, Vizrt’s Viz Ardome media asset management software and Nagravision‘s Conditional Access system for Video on Demand service. It also expanded its relationship with Gracenote to launch Mediahedge a next generation content identification and monetization platform.
- aquaMobile continues to see the healthy adoption of its CLIC2C solution in Spain. The solution is now being used by Antonio Banderas’ wine brand, Anta Banderas, for its wine labels and packaging, and has helped LUIKE Publishing Group increase its readership by 38%. In addition, the use of CLICL2C is expanding across the European market, as aquaMobile recently signed agreements with Meiller Direct in Germany and Digital Space in the United Kingdom to offer the CLIC2C solution to publishers, brands and other marketers.
- Digimarc announced three new editions of its popular Digimarc for Images product, all of which are included in the Adobe Creative Suite 5. Digimarc for Images features advanced “Chroma” technology, which enables highly robust, pervasive, and imperceptible digital watermarks to be embedded into images such as digital photographs, illustrations and other artwork. Digital watermarks are easily embedded and read using Adobe® PhotoShop® and Photoshop Elements.
- On Monday, June 7, the Digital Watermarking Alliance held a free, hour-long webcast titled “The Case for Content Identification: Supporting New Business Models and Effectively Managing Key Business Assets” which showcased a forward-thinking discussion about how digital watermarking can address this issue as well as enhance consumer media experiences. The whitepaper discussed during the call can be downloaded here on the DWA site.
About Digital Watermarking
A MultiMedia Intelligence study identified digital watermarking and fingerprinting as a key growth market that could surpass $500 million by 20121. Digital watermarking is the process by which identifying data is woven into media content, giving it a unique, digital identity. Imperceptible to the human senses yet easily recognized by special software detectors, a digital watermark remains constant even through recording, manipulation and editing, compression and decompression, encryption, decryption and broadcast – without affecting the quality of the content. Digital watermarks can identify copyrighted content and associated rights, during and after distribution, to determine copyright ownership and enable rights management policy while enabling innovative new content distribution and usage models. Today, digital watermarks are broadly deployed with billions of watermarked objects and hundreds of millions of watermark detectors in the market, supporting various commercial and government applications.
About the Digital Watermarking Alliance
The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member companies include aquaMobile, Civolution Digimarc, ISAN, MarkAny, MSI, Université catholique de Louvain, Verance and Verimatrix. For more information, please visit www.digitalwatermarkingalliance.org
CONTACT: For media inquiries, please contact Gina Giachetti of About Communications, Tel: 510-858-8111, E-mail: firstname.lastname@example.org
Original Broadcast Date: Monday, 7 June 2010
While the ease and speed with which digital content circulates across the Internet has provided unprecedented opportunities for both creators and consumers, it also presents a major issue: Once content makes its way to the Web — whether it’s a photograph, book, document, song, TV show, or movie — it can be immediately viewed by anyone and subjected to appropriation by well-meaning and unscrupulous users alike. In addition to the loss of control over their content, creators and distributors lack visibility in how and where the content is being accessed and consumed, which is essential for establishing new business models that benefit all stakeholders — content owners, distributors and consumers.
The use of digital watermarking provides the means to communicate ownership and usage rights, as well as track where the content is going and how consumers are accessing it. This enables many new and enhanced consumer experiences with a wealth of data to support new business models for the future.
During this free, hour-long webcast, you can expect to learn:
- The importance of content identification in today’s digital world
- What is required for digital content to reach its full potential
- How content identification through digital watermarking can benefit consumers, copyright owners, brands and distributors
- How content owners can leverage the power of content identification to provide their consumers with new and personalized rich media experiences
- New consumer experiences made possible by effective content identification
We encourage you to join us for this informative webcast. To ensure this webcast is time well spent, we invite you to submit your question(s) ahead of time so we can cover the information you want to know. If you have a question you would like answered, please include it in the form below. Please note, we will also field questions asked during the course of the webcast.
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