Blog – Page 4 – Digital Watermarking Alliance

Media Advisory: Digital Watermarking on the Rise with New Product Integration and Licensing Agreements

June 14, 2010/0 Comments/in Press Releases/by user

San Jose, Calif. — June 14, 2010 — The Digital Watermarking Alliance (DWA) today announced that its members have seen a surge of activity in the licensing, commercialization and adoption of digital watermarking technology and solutions in the first half of 2010.

In the movie industry alone there is an estimated piracy loss of $3 billion annually due to the illegal distribution of committee screeners and other pre-release movies on DVD or over the internet. When one also considers losses related to the piracy of music, images and other media content, the total impact on various industries and brands can be daunting.

With the need to ensure digital content of all kinds can be easily tracked and monetized, the market and applications enabled by digital watermarking technology is expected to continue to grow. Members of the DWA continue to innovate and contribute to this market growth.

Arbitron, AlpVision and AWT System all recently licensed a variety of patents from Digimarc Corporation, which is recognized for the quality and depth of its patent portfolio related to digital watermarking and other content identification technologies by The Wall Street Journal, IEEE Spectrum, and MDB Capital Group. These agreements allow the licensees to deliver digital watermarking enabled solutions across a range of industries including music, packaging, publishing, and advertising and marketing.
Civolution has signed several agreements in which its unique watermarking as well as fingerprinting-based technologies will be integrated with many well-known names in media and entertainment, such as BBC Worldwide, Vizrt’s Viz Ardome media asset management software and Nagravision‘s Conditional Access system for Video on Demand service. It also expanded its relationship with Gracenote to launch Mediahedge a next generation content identification and monetization platform.
aquaMobile continues to see the healthy adoption of its CLIC2C solution in Spain. The solution is now being used by Antonio Banderas’ wine brand, Anta Banderas, for its wine labels and packaging, and has helped LUIKE Publishing Group increase its readership by 38%. In addition, the use of CLICL2C is expanding across the European market, as aquaMobile recently signed agreements with Meiller Direct in Germany and Digital Space in the United Kingdom to offer the CLIC2C solution to publishers, brands and other marketers.
Digimarc announced three new editions of its popular Digimarc for Images product, all of which are included in the Adobe Creative Suite 5. Digimarc for Images features advanced “Chroma” technology, which enables highly robust, pervasive, and imperceptible digital watermarks to be embedded into images such as digital photographs, illustrations and other artwork. Digital watermarks are easily embedded and read using Adobe® PhotoShop® and Photoshop Elements.
On Monday, June 7, the Digital Watermarking Alliance held a free, hour-long webcast titled “The Case for Content Identification: Supporting New Business Models and Effectively Managing Key Business Assets” which showcased a forward-thinking discussion about how digital watermarking can address this issue as well as enhance consumer media experiences. The whitepaper discussed during the call can be downloaded here on the DWA site.

About Digital Watermarking

A MultiMedia Intelligence study identified digital watermarking and fingerprinting as a key growth market that could surpass $500 million by 20121. Digital watermarking is the process by which identifying data is woven into media content, giving it a unique, digital identity. Imperceptible to the human senses yet easily recognized by special software detectors, a digital watermark remains constant even through recording, manipulation and editing, compression and decompression, encryption, decryption and broadcast – without affecting the quality of the content. Digital watermarks can identify copyrighted content and associated rights, during and after distribution, to determine copyright ownership and enable rights management policy while enabling innovative new content distribution and usage models. Today, digital watermarks are broadly deployed with billions of watermarked objects and hundreds of millions of watermark detectors in the market, supporting various commercial and government applications.

About the Digital Watermarking Alliance

The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member companies include aquaMobile, Civolution Digimarc, ISAN, MarkAny, MSI, Université catholique de Louvain, Verance and Verimatrix. For more information, please visit www.digitalwatermarkingalliance.org

CONTACT: For media inquiries, please contact Gina Giachetti of About Communications, Tel: 510-858-8111, E-mail: about.communications@gmail.com

The Case for Content Identification: Supporting New Business Models and Effectively Managing Key Business Assets (Registration Closed)

June 7, 2010/0 Comments/in Webcasts/by user

Original Broadcast Date: Monday, 7 June 2010

Presenters
Greg Wiley | Media Science International
Mike Petrocelli | Civolution

OUTLINE

While the ease and speed with which digital content circulates across the Internet has provided unprecedented opportunities for both creators and consumers, it also presents a major issue: Once content makes its way to the Web — whether it’s a photograph, book, document, song, TV show, or movie — it can be immediately viewed by anyone and subjected to appropriation by well-meaning and unscrupulous users alike. In addition to the loss of control over their content, creators and distributors lack visibility in how and where the content is being accessed and consumed, which is essential for establishing new business models that benefit all stakeholders — content owners, distributors and consumers.

The use of digital watermarking provides the means to communicate ownership and usage rights, as well as track where the content is going and how consumers are accessing it. This enables many new and enhanced consumer experiences with a wealth of data to support new business models for the future.

During this free, hour-long webcast, you can expect to learn:

The importance of content identification in today’s digital world
What is required for digital content to reach its full potential
How content identification through digital watermarking can benefit consumers, copyright owners, brands and distributors
How content owners can leverage the power of content identification to provide their consumers with new and personalized rich media experiences
New consumer experiences made possible by effective content identification

We encourage you to join us for this informative webcast. To ensure this webcast is time well spent, we invite you to submit your question(s) ahead of time so we can cover the information you want to know. If you have a question you would like answered, please include it in the form below. Please note, we will also field questions asked during the course of the webcast.

REGISTER TO VIEW THIS ARCHIVED WEBCAST

Please Note: This Webcast is No Longer Available

Digital Watermarking Alliance (DWA) Announces Winner of Best Paper Award

January 21, 2010/0 Comments/in Press Releases/by user

San Francisco, Calif. — January 31, 2011 — The Digital Watermarking Alliance (DWA), the international alliance of industry leading organizations delivering valuable digital watermarking solutions, today announced that last week at the IS&T/SPIE Electronic Imaging Conference, it granted an award to a team of researchers for a paper that demonstrates originality, creativity, clarity and potential impact on the field of watermarking. The 2010 Best Paper award was presented by Adnan Alattar, co-chair of the SPIE Media Watermarking, Security, and Forensics XIII conference.

“Once again we applaud the efforts of the research community for its advanced research and innovation in digital watermarking technology,” said Graham Oakes, Chairman of the DWA. “Year after year we continue to see the development of a wide range of successful commercial applications of digital watermarking technology that address real challenges and power valuable applications for a variety of industries.”

The award was granted to Tomas Filler, Jan Judas and Jessica Fridrich, from the Dept. of Electrical and Computer Engineering at Binghamton University, New York. The winning team received a cash prize of $1,500, and their paper will be publicized in this year’s proceedings of the conference. Filler and Fridrich were also members of the award-winning team that took the first-place award for the 2009 Best Paper.

The winning paper, entitled “Minimizing Embedding Impact in Steganography using Trellis-Coded Quantization,” proposed and developed a practical algorithm to minimizing the average embedding distortion in steganography based on syndrome coding and trellis-coded quantization. This algorithm can achieve performance arbitrarily close to the theoretical bound.”

“I like to call this work a “Swiss-Army Knife” for steganographers — practitioners,” said Jessica Fridrich, a Professor at SUNY Binghamton and one of the winning paper’s authors. “It is a very general and elegant framework that allows one to build steganographic algorithms that operate close to their theoretical optimum and with low complexity.”

In order to be nominated for the award, the chair of each watermarking session at SPIE’10’s Media Forensics and Security XII conference was requested to nominate excellent papers from his/her session. Six excellent papers were nominated for these prizes. The Best Paper Selection Committee then reviewed these papers, from which they selected the winner. The Selection Committee consisted of Prof. Nasir Memon, Polytechnic Institute of NYU; Prof. Edward Delp, Purdue University; and Dr. Adnan Alattar, Digimarc Corporation.

The DWA will sponsor the DWA Best Paper Award again in 2011. Nominations for this award will take place during this year’s 2011 Electronic Imaging Conference.

About the Digital Watermarking

The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member companies include aquaMobile, Civolution, DataMark, Digimarc, ISAN, MarkAny, MSI, Université Catholique de Louvain, and Verimatrix. For more information, please visit www.digitalwatermarkingalliance.org

CONTACT: For media inquiries, please contact Gina Giachetti of About Communications, Tel: 510-858-8111, E-mail: ginag@aboutcomms.com

MEDIA ADVISORY: White Paper Demonstrates How Digital Watermarking can Enable Parent-Controlled Viewing of Television Programming on Any Device

October 14, 2009/0 Comments/in Press Releases/by user

October 14, 2009 — The Digital Watermarking Alliance (DWA) has released a new white paper, “Ensuring Child Safety in a Digital World / A Comprehensive Solution to Parental Controlled Viewing Across Devices and Platforms.”

While the ubiquity of readily available content in a variety of contexts provides consumers with unprecedented opportunities and benefits, it also has the potential to compromise the safety of children and undermine the efforts of parents to monitor and control the kinds of material their children are able to access. So far, dedicated technologies for ensuring child-safe consumption of media, like the V-Chip, have proven inadequate, often because they are device-specific or platform-specific.

Because digital watermarks are content-persistent, rather than channel — or platform — or device-specific, the technology is uniquely positioned to provide a comprehensive and lasting blocking solution for parents.

The white paper outlines five key characteristics of a successful advanced content-blocking solution and highlights the many existing applications of digital watermarking in entertainment and other industries today.

The paper can be downloaded directly from the Digital Watermarking Alliance web site at: www.digitalwatermarkingalliance.org.

About Digital Watermarking
The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member companies include aquaMobile, Civolution, DataMark Technologies, Digimarc, ISAN, MarkAny, MSI, Streamburst, UniversitÃ© catholique de Louvain, Verance, Verimatrix, and others. For more information, please visit www.digitalwatermarkingalliance.org

CONTACT: For media inquiries, please contact Michael Thomas of RH Strategic Tel: (206) 264-0246; E-mail: mthomas@rhstrategic.com

Print Publications Go Interactive with Digital Watermarking (Archived)

September 30, 2009/0 Comments/in Webcasts/by user

Original Broadcast Date: Wednesday September 30th, 2009

PresentersJavier Gonzalez | Director General, aquaMobile
Jeri Owen | VP of Marketing, Digimarc Corporation

OUTLINE

Learn how Autofácil, a leading auto magazine in Spain, “went interactive” — engaging their readers by delivering many new and enhanced experiences with their content. Thanks to digital watermarking technology and Digital Watermarking Alliance members aquaMobile and Digimarc, readers of Autofácil are no longer limited to printed words and static photos. Today, readers can also view videos of the cars, listen to interviews and access additional information directly from the printed page using their camera phones. Autofácil’s publisher, Luike, was so pleased with the reader response to digital watermarking they have since rolled it out to eight additional magazines.

Adding digital watermarks to magazines, newspapers, advertisements, and more is moving the publishing industry into a new era where readers will no longer just read the articles and view the advertisements — they will interact with them and become far more engaged.

During this free, hour-long webcast, you can expect to learn:

A brief history of digital watermarking technology and some of the many applications it enables today
An overview of aquaMobile’s Clic2C application used on many of today’s camera-equipped mobile phones to decode the digital watermarks in the Autofácil magazine
An inside look at how aquaMobile and Autofácil worked together and added digital watermarking to the magazine’s workflow
How Autofácil’s readers have responded to the new interactive pages
How digital watermarking compares to other technologies that enable similar experiences, such as 2D barcodes and fingerprinting
Our vision for the future of publishing and how digital watermarking can aid in the transition

We encourage you to join us for our inaugural Digital Watermarking Alliance webcast. Please reserve your space by registering today.

REGISTER TO VIEW THIS ARCHIVED WEBCAST

Please Note: This Webcast is No Longer Available

MEDIA ADVISORY: White Paper Demonstrates Value of Digital Watermarking in Copyright Communication and Image Search

September 23, 2009/0 Comments/in Press Releases/by user

September 23, 2009 — The Digital Watermarking Alliance (DWA) has released a new white paper, “Managing Valuable Digital Assets / Using Digital Watermarking for Copyright Communication and Image Search.”

The paper is intended for marketers, advertisers, attorneys, and anyone who tracks digital images like photos and logos — images that are uploaded, dispersed, viewed, downloaded, modified, and repurposed with breathtaking speed.

Not knowing where, when, how, and by whom digital assets are being used can mean direct and indirect revenue losses for image and brand owners. However when embedded with digital watermarking, these images can be tracked across the Internet and mobile devices.

The paper can be downloaded directly from the Digital Watermarking Alliance web site at: www.digitalwatermarkingalliance.org.

About Digital Watermarking
The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member companies include aquaMobile, Civolution, DataMark Technologies, Digimarc, ISAN, MarkAny, MSI, Streamburst, UniversitÃ© catholique de Louvain, Verance, Verimatrix, and Widevine. For more information, please visit www.digitalwatermarkingalliance.org

CONTACT: For media inquiries, please contact Michael Thomas of RH Strategic Tel: (206) 264-0246; E-mail: mthomas@rhstrategic.com

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